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Branding for Startups Bootcamp

  • All levels
  • 18 and older
  • $200
  • 675 Ponce De Leon Ave NE, Atlanta, GA
  • 6 hours

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  • $200
  • GA Atlanta Ponce City Market @ 675 Ponce De Leon Ave NE 2nd Fl, Atlanta, GA 30308
  • 6 hours
  • A computer will not be provided

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Class Description

Description

What you'll learn in this branding training:

Far more than a logo, a strong brand can excite investors, inspire employees, attract great talent, and help focus your company...even before your consumers ever see it. Nailing your brand NOW is much easier and cheaper than having to rethink it and rebrand later.

This hands-on workshop is all about helping you build your own brand. We want you to come armed with an idea, a problem or an existing brand you are working on (or even one you’d like to work on) and leave with the each of the takeaways below.

Takeaways
  • Understand the power & importance of branding
  • Learn the difference between a brand identity vs. brand image
  • Create your audience persona
  • Learn how to tell your brand story in a compelling way
  • Evaluate your competitors & learn how to differentiate your business
  • Understand & develop your brand positioning & messaging
  • Develop the key elements of a strong visual brand identity - design, tone words, color, iconography, photography, etc.

Prereqs & Preparation

  • Please come with a laptop or notebook/pen. 
  • Students will gain the most from this workshop if they have a current product or business that they are actively developing a brand or user experience around. 
  • Students can prepare themselves for this workshop by thinking about the unique needs of the product’s target audience, the baseline for this product (or organization) to succeed in the marketplace and their own passion for the product or business vision. The principles learned can be applied to personal branding however this will not be the focus of the session.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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General Assembly

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