Digital Marketing for Entrepreneurs

at General Assembly - Old Fourth Ward

Course Details
$35 8 seats
Start Date:

Mon, Oct 28, 6:30pm - 8:30pm

Old Fourth Ward
675 Ponce De Leon Ave NE 2nd Fl
At Ponce City Market NE
Atlanta, Georgia 30308
Please bring a laptop to class.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Daniel Lamb

What you'll learn in this digital marketing course:

Are you trying to get some ground under your feet when it comes to marketing your startup or small business?

Growing your business requires a strong, thoughtful and cohesive brand identity and digital marketing plan.

Learn the important tools and tricks to get your ideas off the ground with a quality marketing campaign.

We’ll apply some of the time-tested practices of direct marketing to develop a foundation that you can take away and execute on your own.


  • Hosting and domain info- Why you need to own your domain
  • Creating a website- Creative and SEO best practices/strategies
  • Developing your ideal customer profile
  • Identifying your unique selling proposition- Why are you different and why should they buy from you?
  • How to decide where to spend your marketing budget- Which marketing channels make the most sense for what you do?
  • Project management & outsourcing- Do what you do best and learn how to maximize your time and resources
  • Software and tools- Helpful tools you can use that are (mostly) free
  • Measuring success- How to track your progress and goals using the principles of direct marketing


  • Please bring a laptop to class.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm Daniel Lamb 1 $35

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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