E-Commerce Workshop is unfortunately unavailable

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E-Commerce Workshop

at General Assembly - Old Fourth Ward

(2465)
Course Details
Price:
$35
Start Date:

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Location:
Old Fourth Ward
675 Ponce De Leon Ave NE 2nd Fl
At Ponce City Market NE
Atlanta, Georgia 30308
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Isiah Hill

What you'll learn in this digital marketing course:

For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business.

Takeaways

  • Overview of the e-commerce landscape and current trends
  • Identifying emerging trends in the e-commerce space
  • Evaluating current content strategies of the e-commerce landscape
  • An understanding of basic e-commerce metrics and approaches to measure impact
  • Understanding the business model
  • Reviewing sourcing and inventory - dropship and fulfillment
  • Assessing effectiveness of marketing channels to acquire users and drive sales
  • Best practices for providing great user experience and customer service
  • An outline of a project for a specific content strategy or roadmap, UX feature, Product improvement or Assortment roadmap for an existing or fictional business in a team collaborative environment.

Preparation

  • Open to all levels.
  • Bring a laptop, writing materials and access to Google docs.
  • Come with ideas & inspiration! Have an idea for a E-commerce business, digital landscape or a product to focus on for development.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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