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Email Marketing Essentials

at General Assembly - Old Fourth Ward

(2254)
Course Details
Price:
$35
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Location:
Old Fourth Ward
675 Ponce De Leon Ave NE 2nd Fl
At Ponce City Market NE
Atlanta, Georgia 30308
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this email marketing training:

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest.

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.

Takeaways
  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
    Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test
Prereqs & Preparation

Laptop.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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