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SEO Writing for Copywriters

at General Assembly - Old Fourth Ward

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Old Fourth Ward
675 Ponce De Leon Ave NE 2nd Fl
At Ponce City Market NE
Atlanta, Georgia 30308
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A computer will not be provided.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Daniel Lamb

What you'll learn in this seo class:

This class is ideal for the copywriter who’s looking to learn SEO best practices and find ways of incorporating these strategies into their writing process. 

In this class, we’ll get to know each other through guided discussion and collaboration. We’ll also talk about similarities and differences to other types of copywriting as well as how SEO practices can be used regardless of the medium or purpose of your content. The primary focus of this workshop will be how to take these principles and apply them to your own work or on real-world client projects. The instructor will share some case studies of wins, losses and learnings as well as some in-progress SEO content for current, relevant examples.


  • Understand the language unique to SEO
  • SEO best practices for copywriting
  • How to conduct keyword research
  • Useful tools and browser plugins
  • How to use HTML for SEO purposes in Wordpress or a CMS


  • Proficiency in reading, writing and speaking English 
  • Pen/pencil and notebook 
  • Questions about SEO and copywriting 
  • Laptop/tablet/smartphone 
  • Previous digital writing, copywriting experience or Copywriting 101 (helpful but optional) 
  • Works in progress or examples/ideas to be used in collaborative work

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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Introduction to SEO

at General Assembly - Old Fourth Ward 675 Ponce De Leon Ave NE 2nd Fl, Atlanta, Georgia 30308

Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying...

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