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Business Training
Atlanta
Discover a wide range of professional business classes in Atlanta that will enhance your skills and boost your career. From entrepreneurship and finance to leadership and marketing, find the perfect class to gain practical knowledge and stay ahead in today's competitive business world.
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Building + Leading Effective Teams
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Get That Job: How to Become a Stronger Job Candidate
This two-hour workshop will whip you into shape to be ready to land an exciting new job. A certified career coach with Ama La Vida will guide you through a series of exercises to help you get noticed by employers, wow them in your interviews and prepare to kick butt on the job. We will start by ensuring you are seeking the right job opportunities for you. We will utilize a framework to help you evaluate various job opportunities and identify those...
Male Allies Workshop
80% of men believe it’s important to fix issues women face in the workplace. For well-intentioned men, gender bias at work must be made explicit and personal in order to rewire tendencies and get men actionably supporting female colleagues. In this experiential workshop, male employees increase awareness of the difficulties faced by women in their workplace – and across all workplaces and industries – and learn methods for becoming allies...
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Get Financially Savvy: How to Manage Your Money
Get Financially Savvy: How to Manage your Money in 2020 This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. There is little to no financial education or information around money in our education system. It isn’t until we start...
Essential Skills for New Managers
General Assembly @ Online Class Livestream, Atlanta, GA
You’re great at what you do and never have a shortage of ideas on how to break the status quo. You’re so good in fact, that you’ve been promoted into a leadership role. Finally! The hardest part for most front line leaders isn’t managing the work itself—it’s managing the people! Between interpersonal conflicts, having to give tough feedback, and trying to inspire what feels like the most unmotivated employee on earth…there’s a...
How to Run a Damn Good Brand Project
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
People Management Essentials: Coaching Skills
As people managers, we often feel that our teams expect us to have all the answers. We know it’s important in our jobs that we be strong in both subject matter and all the human aspects—no pressure! But let us let you in on a little secret: being a good people manager does not mean having a solution to every problem and groundbreaking ideas at every turn. This is where coaching comes in. The best people managers know how to empower their teams...
Business Metrics Fundamentals
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven...
Getting into Product Management: CV & Interview Hacks
Product Management is fast becoming one of the most sought after jobs in the tech industry, which means landing a new role can be quite the challenge. Find out what skills and qualities companies are looking for when they hire for product managers, as well as best practices with interview case studies and how to craft a great CV and cover letter to get you noticed. Please bring a copy of your CV. Takeaways: Advice and guidance on completing...
Branding 101: How To Build a Brand Customers Love
Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...
Career Shift: Find Work You Love
General Assembly @ Online Class Livestream, Atlanta, GA
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every...
Advanced Excel Training
General Assembly @ Online Class Livestream, Atlanta, GA
Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...
Email Marketing Essentials
General Assembly @ Online Class Livestream, Atlanta, GA
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Salary Negotiation
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Does the idea of negotiating for money make you cringe? Do you have trouble figuring out what your worth is in the job market and how to command that in your existing/desired role? Are you lost on where to start when preparing for a negotiation conversation? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation...
How to Turn Your Passion Into a Career
Being passionate about our work can lead to increased fulfilment in both our careers and our lives. Many people pursue passion projects outside their working hours, but in recent years more and more have harnessed the power of passion to create careers out of things they love to do. Whether you're an avid photographer or love to travel, this class will help you learn how to turn your passion or hobby into a career. From identifying your vocation...
Microsoft Excel: Pivots, Dashboards, and Analytics
Neuskills, LLC @ 5815 Windward Pkwy, Alpharetta, GA
Master the art of data analysis and visualization with advanced techniques in Excel. Uncover hidden patterns, create insightful dashboards, and make data-driven decisions effortlessly. Join us and transform your data into actionable insights.
All levels
15 and older
Digital Marketing 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
See the strategies that drive today’s biggest brands. Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s...
How to Land Your Dream Job Using LinkedIn
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Are you making the best use of LinkedIn? This workshop will teach you how to effectively leverage LinkedIn to attract recruiters, better network, and create long lasting business relationships that will help you grow your career. LinkedIn now has over 500 million members worldwide and is the leading professional site. Recent updates to LinkedIn now make it even easier for recruiters to find and vet candidates like you, which is why it is important...
Introduction to SEO
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Search Engine Optimization (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great start. You’ll learn what search engines are trying to achieve and why, how they’ve developed over time, what’s in store in their future, what...
Paid Social Media Advertising
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
This class combines tried true marketing principles with digital marketing strategy and a sprinkle of creativity. Students will walk away with the knowledge to craft an effective paid social media marketing strategy, true to their brand's identity, to reach their target audience(s) and achieve the desired results. Takeaways Students will learn: What paid social media advertising is How paid social media advertising works How to craft a stellar...
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