Copywriting 101

at General Assembly - Old Fourth Ward

Course Details
$45 8 seats
Start Date:

Tue, Apr 07, 6:30pm - 8:30pm

Old Fourth Ward
675 Ponce De Leon Ave NE 2nd Fl
At Ponce City Market NE
Atlanta, Georgia 30308
Book at Office/Home
A computer will not be provided.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this writing class:

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples.

This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Key concepts will include common copywriting components, principles of successful copywriting, and how those principles can inform a basic process for writing and evaluating copy. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful copywriting resources and tools will be provided as support for in-class exercises as well as for students’ future use.

Prereqs & Preparation
  • Proficiency in reading, writing and speaking English
  • Pen/pencil and notebook
  • Laptop/tablet/smartphone (helpful but optional)
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm TBD 1 $45

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Reviews of Classes at General Assembly (2,437)

(2437 Reviews)
Copywriting 101
Reviewed by Raiven B. on 3/1/2019
The instructor was great, humorous and offered great insight into copywriting. I liked that she provided samples of her work and explained (in detail) her thought process. I will be attending her next course.
Copywriting 101
Reviewed by Anonymous on 11/6/2019
Copywriting 101
Reviewed by Alex G. on 7/11/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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