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Google Analytics for Beginners: Key Concepts

  • Beginner
  • 18 and older
  • $99
  • Online Class Livestream, Atlanta, GA
  • 3 hours

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  • $99
  • GA Atlanta (Remote Online) @ Online Class Livestream, Atlanta, GA 00000
  • 3 hours

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Class Description

Description

What you'll learn in this google analytics training:

Google Analytics for Beginners: Key Concepts & Quick Wins

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?

That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.

This class is perfect for marketing strategists looking to improve the performance of their websites.

You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Participants who have access to a Google Analytics account will be able to follow along in their own accounts as well as explore the different configurations, settings, and activities recommended during the class.
  • You do not need to have a Google Analytics account in order to attend this class.
  • Please watch the YouTube video Welcome to Google Analytics for Beginners (3 min total) by Google Analytics 
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

General Assembly's classes, workshops & events are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session.

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