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Getting Started with Google Tag Manager

General Assembly

Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor. Google Tag Manager is fast becoming the mots...

(2637) Beginner 18 and older

Travel Writing Workshop

General Assembly

Travel Writing Workshop: How to Pivot in Times of Uncertainty This workshop will cover the elements of travel writing, including pre-trip research, using on-location experience to find an angle, telling the story, and engaging an audience. It will also include tips on how to leverage the learnings of this class in the current global situation. General Assembly’s classes, workshops & events are for recreational purposes and are not regulated...

(2637) All levels 18 and older

Essential Skills for New Managers

General Assembly @ Online Class Livestream, Atlanta, GA

You’re great at what you do and never have a shortage of ideas on how to break the status quo. You’re so good in fact, that you’ve been promoted into a leadership role. Finally! The hardest part for most front line leaders isn’t managing the work itself—it’s managing the people! Between interpersonal conflicts, having to give tough feedback, and trying to inspire what feels like the most unmotivated employee on earth…there’s a...

(2637) All levels 18 and older
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User Research: Art of Conducting Research Interviews

General Assembly

Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...

(2637) All levels 18 and older

Presentation Skills and Public Speaking

General Assembly

Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact. This hands-on workshop focuses on how to engage your audience and deliver your message with confidence, conviction, and clarity. Through a series of exercises using drama techniques, participants will learn about how to use their voice and body more effectively in front of an audience. There will be a series of group, pair...

(2637) All levels 18 and older

Public Speaking and Presentation Skills for Introverts

General Assembly @ Online Class Livestream, Atlanta, GA

Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you!  By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable in crowds How to look like you belong in the spotlight (because you do) How to tell a thoughtful...

(2637) All levels 18 and older

Excel at Excel: Getting Down to the Basics

General Assembly

The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using...

(2637) Beginner 18 and older

Brand Strategy Workshop

General Assembly @ Online Class Livestream, Atlanta, GA

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

(2637) All levels 18 and older

How To Redesign Your Habits & Master Productivity

General Assembly @ Online Class Livestream, Atlanta, GA

Do you feel like you are constantly behind on your workload, with not enough time to get through your to-do list? Are you overwhelmed and feel like the demands of work and life have taken the excitement out of the everyday? In this workshop, we will focus on how to move from being busy and overloaded to productive and effective. We will also identify actionable, evidence-based strategies to find more value in the hours you spend at work and to...

(2637) All levels 18 and older

Ethics by Design Series: Overview & Human Rights

General Assembly

This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. When you design or engineer a product, you believe that it will have a positive impact on your target market. But do you have the resources to think about how your technologies might...

(2637) Beginner 18 and older

Ethics by Design Series: Ethics of Algorithms & AI

General Assembly

Ethics by Design Series: Ethics of Algorithms & Artificial Intelligence Technology professionals have a profound role in today’s society. The products they design are changing the way we live and even changing what it means to be human. This has the potential to deliver a lot of benefit, but also requires ethical thinking to ensure that we create a society that works for everyone. This workshop will focus on the ethics of algorithms, artificial...

(2637) All levels 18 and older

Mastering Presentations

General Assembly @ Online Class Livestream, Atlanta, GA

In this overview, we will explore how you are communicating and how that is enhancing or taking away from your effectiveness. We will do this by engaging in fun and interactive exercises that will make you feel more aware, concise, clear and confident in how you are communicating. Takeaways Behavioral skills - physical communication behaviors that support engagement, credible presence, and elimination of nervousness and distracting idiosyncrasies...

(2637) All levels 18 and older

WordPress Bootcamp: Build a Website with WordPress

General Assembly @ Online Class Livestream, Atlanta, GA

Wordpress is awesome, but often misunderstood. Is it a blogging platform? A CMS? Should you buy a custom theme or develop your own? Wordpress.com vs. Wordpress.org? In this course you’ll develop a custom site starting from scratch. Basically, you’ll take a static front-end HTML/CSS template and do all the necessary magic to have that site running live and dynamic using Wordpress. Afterwards, your clients will be able to edit content themselves,...

(2637) All levels 18 and older
$300

2 sessions

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Building on the Basics: Blog to the Next Level

General Assembly

Building on the Basics: How to Take Your Blog to the Next Level Do you want to take your blog to the next level? This advanced blogging class will provide you with tips and techniques to enhance, promote, and monetise your blog. You’ll receive expert advice on how to drive more traffic to your blog, build lasting partnerships, and generate revenue. This class is ideal for anyone who currently has a blog - be it personal or corporate - and is...

(2637) Beginner 18 and older

Paid Social for the Win: FB + Instagram Advertising

General Assembly

Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...

(2637) All levels 18 and older

Blockchain and Cryptocurrencies Workshop

General Assembly

The last decade has seen blockchain technology grow from an anarchic financial experiment to a global engine for organizational and societal revolution. During this online workshop, we will chart the path from pre-Bitcoin computer science breakthroughs to Bitcoin and the rise of alternative currencies that challenge the way we think about money, through Ethereum and the rise of smart contracts, arriving at the present day explosion of tokens, enterprise...

(2637) All levels 18 and older

People Management Essentials: Coaching Skills

General Assembly

As people managers, we often feel that our teams expect us to have all the answers. We know it’s important in our jobs that we be strong in both subject matter and all the human aspects—no pressure! But let us let you in on a little secret: being a good people manager does not mean having a solution to every problem and groundbreaking ideas at every turn. This is where coaching comes in. The best people managers know how to empower their teams...

(2637) All levels 18 and older

Adobe InDesign Bootcamp

General Assembly @ Online Class Livestream, Atlanta, GA

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will be on step-by-step instruction leading...

(2637) Beginner 18 and older

Introduction to Python Bootcamp

General Assembly

Q: Why has Python quickly grown into one of the most popular programming languages? A: It's an easy-to-read, flexible, and beginner-friendly object-oriented programming language. The fundamentals — you will learn them in our Python bootcamp! Start writing basic syntax with Python scripts that store and manipulate data in the form of variables, for a more powerful, customizable Python programming experience; use dictionaries and lists to format...

(2637) Beginner 18 and older

Brand Storytelling: Creating A Powerful Story

General Assembly @ Online Class Livestream, Atlanta, GA

Brand Storytelling: Creating A Powerful Story That Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...

(2637) All levels 18 and older
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