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General Assembly
Upcoming Classes in Atlanta

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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Lean Marketing for Startups and Small Businesses

General Assembly

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...

(2637) All levels 18 and older

Understanding The Buyer Journey

General Assembly

The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...

(2637) All levels 18 and older

Crafting Content Ideas: How to Create Stories

General Assembly

Crafting Content Ideas: How to Create Stories Your Audience Will Love In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience. You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools...

(2637) All levels 18 and older
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Python for Beginners

General Assembly

Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares...

(2637) Beginner 18 and older

LinkedIn Marketing and Optimization for Consultants

General Assembly

If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...

(2637) All levels 18 and older

Social Media Strategy for Nonprofits

General Assembly

Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...

(2637) All levels 18 and older

Design Hacks for Non-Designers

General Assembly

Design Hacks for Non- Designers: Create Impactful Marketing Content from Scratch Keeping your content current and attractive is a fine art in itself, especially if you are managing your own business and wearing multiple hats. Fret not, we're here to help you unleash that creative spark! Join us for this fun 2h interactive masterclass and explore and learn techniques that can help you bring your marketing materials to life. Creative director and...

(2637) All levels 18 and older

Leadership Skills Workshop: From Burnout to Balance

General Assembly

Leadership Skills Workshop: From Burnout to Balance When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental...

(2637) All levels 18 and older

Intro to Content Strategy

General Assembly

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...

(2637) Beginner 18 and older

Personal Branding Workshop

General Assembly @ Online Class Livestream, Atlanta, GA

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...

(2637) All levels 18 and older

Social Media Monitoring & Analytics: How, What, & Why

General Assembly

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...

(2637) Beginner 18 and older

Copywriting 101

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples. This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity...

(2637) All levels 18 and older

Comedy & Marketing Workshop

General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA

There is an exciting crossover between stand up comedy and marketing that you never knew you needed...until now! Take your career to the next level by combining the practices learned through stand up comedy with marketing and branding. Whether it’s public speaking, knowing your audience for a pitch, writing and editing a brief, or connecting through humor, stand up comedy is a fresh way to take your marketing career to the next level. Comics...

(2637) Beginner 18 and older

Intro to Adobe InDesign

General Assembly

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in three hours. The focus will be on step-by-step instruction...

(2637) Beginner 18 and older

How to Master Instagram

General Assembly

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all our short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...

(2637) All levels 18 and older

Refining Your Public Speaking and Presentation Skills

General Assembly

Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life. This hands-on workshop gives each student the chance to articulate their specific public speaking goals and give a 1 – 2 minute pitch/speech. You’ll receive expert feedback in a supportive environment and leave this workshop...

(2637) All levels 18 and older

Crafting Stories with Data

General Assembly

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...

(2637) Beginner 18 and older

Body Language for Virtual Meetings & Interviews

General Assembly

In this sudden switch to all things virtual, how do you maintain great soft skills and continue to express executive presence? Research shows 85% of job success comes from having well-developed soft and people skills. Employers want great communication from team players who are compassionate, empathetic, sensitive, and able to create a safe psychological space. How do we do this through the computer when most of these soft skills are non-verbal...

(2637) All levels 18 and older

Programming for Non-Programmers: The Basics

General Assembly

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...

(2637) Beginner 18 and older

Blogging for Business

General Assembly

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field.  This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...

(2637) All levels 18 and older
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