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in Atlanta
Instructor: Ashley Brock
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Introduction to Paid Search
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Takeaways: Define key advantages to creating a Google ad campaign. Explain the difference...
Paid Social Media Advertising
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
This class combines tried true marketing principles with digital marketing strategy and a sprinkle of creativity. Students will walk away with the knowledge to craft an effective paid social media marketing strategy, true to their brand's identity, to reach their target audience(s) and achieve the desired results. Takeaways Students will learn: What paid social media advertising is How paid social media advertising works How to craft a stellar...
Introduction to Google AdWords
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Takeaways Define key advantages to creating a Google ad campaign. Explain the difference in...
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Youtube 101
General Assembly @ 675 Ponce De Leon Ave NE, Atlanta, GA
The use of video is all the rage! YouTube is responsible for starting it all. This session will provide the basic tools necessary to navigate YouTube to help even small business owners and entrepreneurs to tap into the power YouTube influencers, TrueView, and brand integration. Takeaways Attendees will learn valuable tricks and tips on how to optimize their own YouTube Channels and work with YouTube creators to gain visibility and credibility. ...
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