Steve Berry is the founder of Thought Merchants (www.thoughtmerchants.com) user experience and design consultancy. Steve works with start-ups, and emerging companies creating usable online and offline experiences. He is an active member of Agile User Experience Group in NYC. Steve previously was the User Experience Director at Efficiency 2.0 translating energy and behavioral science research into simple and engaging experiences. He received a BFA from the Savannah College of Art and Design.