Jason Reynolds, Vincent Brathwaite & Sofia Khan

Teaches at General Assembly

Jason Reynolds

Jason Reynolds is a UX leader, consultant, and educator. He first took a job with the title of Information Architect in 1999. In the years since, Jason has worked on his own and with various companies large and small to solve business problems and build delightful online experiences. He has maintained his own consulting practice for the last seven years. Most recently, he held a full-time role as the Director of User Experience for TradeMark Media for two and half years.

Before relocating to Boston, Jason taught with General Assembly in Austin, TX. He was an active member of the Austin UX community, serving on the board of Austin UXPA, and volunteering at hackathons among other UX events. Jason is passionate about user experience and process improvement. He is excited to share his knowledge and experiences with others - especially those new to the field of UX.


In 1997, Vincent J. Brathwaite began his design career by working as a product design intern. He spent over 20 years studying and working as a multi-disciplinary designer in the areas of UX design, Visual Design, Industrial Design, and Branding. He studied Industrial Design at RISD (Rhode Island School of Design), Product and Graphic Design at Strate College in France, Product Development at MIT, Project Management at General Assembly, and UX Design at The Futur.

As an instructor for General Assembly in Los Angeles and New York, Vincent has taught over 200 adults Visual Design and UX Design. Many of them are now designers at companies such as Google, American Express, Prudential Financial, Spotify and more.

In recognition of his exemplary service in the classroom, Vincent has been selected as a member of General Assembly's Distinguished Faculty program. Vincent serves as a member of GA's Product Advisory Board for our design courses.


Sofia conducted her first user interview on her sisters at 9 years old when her parents gave her first dual deck recorder with a microphone. She has since fell in love with researching and interviewing people to discover their core needs and beliefs across various careers such as Counseling, Sales, Marketing and ultimately User Experience (UX) Research and Design Strategy. Sofia has worked with as well as managed teams to provide service to over 100+ national and international clients across the Entertainment, Financial, Government, Marketing, Non-Profit, Retail and Tech industries. Some of her previous clients have included BP/Arco, Cisco, HP, Heineken USA, National Restaurant Association, Wellington Management, One97 (India), Cisneros Media (Venezuela) and lifetime clients: her own mom and dad. Her leadership/training philosophy, "guide the heart vs. manage the mind," has helped her gain repeat business from her clients as well as earn the respect of her peers. When Sofia's not working, she's out dancing, hiking in the woods, enjoying improv comedy, trekking back to her Chicago hometown or concocting wireframes at a local hackathon.

In recognition of her exemplary service in the classroom, Sofia has been selected as a member of General Assembly's Distinguished Faculty program.

Classes taught by Jason Reynolds, Vincent Brathwaite & Sofia Khan

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