Discover a wide range of business classes in Chicago that can help you gain new skills and knowledge to boost your career. From finance and marketing to leadership and entrepreneurship, these classes offer practical insights and valuable networking opportunities for professionals of all levels.
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General Assembly @ Online Class Livestream, Chicago, IL
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology ...
General Assembly @ Online Class Livestream, Chicago, IL
Linkedin Marketing and Optimization for Consultants Workshop Remote (Online) If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling...
General Assembly @ Online Class Livestream, Chicago, IL
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
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Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Professional Private Group EventsThis class will be hosted online due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the event. Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This workshop covers the importance of...
Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own:...
Learn how to use the design thinking methods developed by David Kelly at the Stanford d.School, as well as how to make faster and better design decisions by putting the customer first. Design Thinking is based on a series of steps: Empathy Definition Ideation Prototyping Testing And a set of Mindsets: Human Centered Bias Towards Action Show, Don't Tell Radical Collaboration Culture of Prototyping Mindful of Process We will touch...
Due to the current health concerns, all GA programs will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance with information on how to log in to the Zoom meeting room and other tools needed for the workshop. Registration will close 2 hours prior to the start time in order to allow participants ample opportunity to have the technology enabled. You’re fed up with your job, can’t stand...
The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon. This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn’s marketing platform....
This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops...
Diversity, equity and inclusion is not apart from but a part of all of our jobs. It's not lost on us that we are in a time where companies recognize their practices are not always equitable and now they are making concerted efforts to ensure they reflect the communities they serve by building diverse, dynamic teams. For any business to function well, they must represent the users, customers and communities they serve while understanding how equity,...
General Assembly @ 444 N Wabash Ave, Chicago, IL
With SEO and AdWords becoming increasingly expensive and difficult to master, maximising your acquisition efforts is critical to the survival of an online business. Conversion optimisation helps you increase the number of your website visitors and encourages them to take action and become customers. In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your...
General Assembly @ 444 N Wabash Ave, Chicago, IL
How did people like The Rock, Jay-Z, and Tina Fey become dynamic personalities who constantly innovate, while people like Hulk Hogan and Vanilla Ice stay stuck in the past? The former built incredible personal brands. It's easier to become a Hogan or Vanilla Ice than you think, and in this workshop we show how to build your personal brand by taking charge of your life and career, so that you constantly innovate and stay ahead of the game. Takeaways...
General Assembly @ 444 N Wabash Ave, Chicago, IL
Every single one of us has unlimited potential for what we want to create with our businesses. But a shocking majority of us never even come close because we are exhausted and overwhelmed by things we believe we need to do to be successful. The fastest path to experience true profit and freedom is when you have a crystal clear Priority Plan, designed to create the business, the money, and the life you want in the time you have to give. In this workshop,...
General Assembly @ 444 N Wabash Ave, Chicago, IL
Develop your Entrepreneurial Business with the Experience Economy Experienced entrepreneur Jaime Black leads a two hour workshop delving into the ever-expanding experience economy. Black will speak on his experience expanding his brand and generating additional revenue streams through experience platforms like Airbnb, Dabble, Eventbrite, and more. Takeaways How experience platforms can benefit creatives, entrepreneurs, freelancers, and small...
Infinity Foundation @ 1280 Old Skokie Valley Rd, Highland Park, IL
Starting and growing your own business or practice can be a daunting task. Important components of success include tenacity, energy, persistence, passion, and drive. Yet, great personal attributes and energy are not enough. Find out about the three elements for a successful outcome: mission, road map, and action plan. Discussion will follow.
Vaudezilla Studios @ 3330 W Irving Park Rd, Chicago, IL
Annie-Mae Allure will show you in the ins and outs of social media platforms like Facebook, Instagram, and Twitter. Want to know how to best promote yourself or your show without spending tons of money on advertisement? Learn the tips and tricks to get around algorithms that keep your posts from being viewed, widen your audience, and get noticed! This is a lecture workshop. Please bring something to take notes with and your main social...
ONLC Training Centers @ 1320 Tower Rd, Chicago, IL
Take your QuickBooks skills to the next level with this advanced course that covers memorizing transactions, customizing forms, creating reports, and more. Enhance your expertise in QuickBooks Desktop and become a pro at managing company files and estimating job costs.
General Assembly @ Online Class Livestream, Chicago, IL
This is a 10-week part-time or 1-week accelerated course. In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics. Skills & Tools: Apply product management best practices to ship products and features that solve real problems for your customers. Production Standard: Create a roadmap, business model canvas, MVP, key metrics, personas,...
ONLC Training Centers @ 1320 Tower Rd, Chicago, IL
Learn how to use Data Analysis Expressions (DAX) to create custom calculations in the Power BI Data model in this comprehensive course. Enhance your business analytics skills and solve common business problems with DAX. Join us for an instructor-led course packed with hands-on labs and demonstrations.
Training Connection @ 230 W Monroe St, Chicago, IL
This instructor-led course will help advanced Excel users to develop new skills to write and debug powerful VBA code to automate Excel operations such as inserting and formatting text, sorting and duplicating data, generating reports and more. You’ll also learn how to create interactive forms, insert calculations and handle run-time errors. Prerequisite: Students are expected to have completed Excel Advanced or have the equivalent experience...
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