18 and older
This is a 10-week part-time or 1-week accelerated course.
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.Skills & Tools
: Use industry standard tools such as Sketch and Invision to prototype and wireframe design solutions.Production Standard
: Put together a full suite of UX documentation for a digital product, from user personas and wireframes to interactive prototypes.The Big Picture
: Connect and convey how insights into customer behavior—from problems to solutions—can optimize any product or service.What You'll Learn:Unit 1: Design Process Intro to UX & Design Thinking
Prototypes, Feedback, & Critique
- Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc.
- Define the elements of User Experience Design.
- Develop basic skills in creative problem solving, innovation, and human-centered design through a fast-paced design thinking activity.
- Sketch out potential design solutions to the problem you have defined.
Unit 2: Rapid Prototype User Research
- Practice adapting to rapidly changing stakeholder requirements.
- Create a paper prototype of your proposed solution.
- Present designs and justify design decisions.
- Describe the skills required to conduct and recruit for an effective user interview.
- Define contextual inquiry and articulate its benefits.
- Prepare unbiased interview questions.
- Conduct an effective user interview.
- Draft a research plan and write a discussion guide for final project interviews.
Synthesizing Research & Creating Personas
- Compare products in the same space or in adjacent industries, including competitive reviews and task analyses.
- Conduct competitive research to help inform your final project concept.
- Explore how surveys and task analysis inform research.
Defining User Goals & User Flows
- Use research to create an affinity map that identifies trends and insights within your research findings.
- Articulate the benefits and shortcomings of personas as a design tool.
- Use research to create personas that reflect the target audience.
Paper Prototyping & Usability Testing Basics
- Effectively synthesize research into a problem statement and design direction that reflects the primary need of your target audience.
- Apply sketching techniques to ideate through solutions.
- Explore examples of how to map the flow of a specific product or experience.
- Construct a first draft of the user flow for the primary user goal for your final project.
Unit 3: Hi-Fidelity Prototype User Stories & Feature Prioritization
- Articulate the value of testing early in the design process.
- Apply paper prototyping techniques to iterate on your design concept.
- Practice formulating task scenarios and running usability tests.
Information Architecture & Navigation
- Break down your user goals into more granular user stories.
- Use a common framework to prioritize features that align with your vision.
- Discuss struggles with feature prioritization and vision alignment and how to address them.
Responsive / Native Design & Design Patterns
- Define the field of Information Architecture and explain when its techniques are used in a project.
- Explore methods for organizing complex and diverse types of content.
- Apply card-sorting techniques to structure and validate your proposed information architecture.
- Use card sorting results to construct a sitemap that will then become navigation.
- Describe the respective technical capabilities of responsive sites and native mobile apps.
- Evaluate options and choose what format is most advantageous to your final project.
- Gain exposure to design patterns.
Visual Design Basics
- Define best practices for wireframing and annotating.
- Use industry standard tools (Sketch) to create high-fidelity wireframes
- Download UI kits and discuss their role.
- Explain the difference between human interface guidelines, design principles, pattern libraries & style guides.
High Fidelity Prototyping
- Explore principles of design and how they relate to digital interfaces.
- Learn to apply fundamentals of visual hierarchy, grid systems, and typography to give your final project UI more structure and clarity.
- Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.
Advanced Usability Testing
- Identify and describe the different categories of tools for prototyping.
- Create clickable prototypes using InVision that will support usability testing goals.
- Discuss gestures and motion how they are commonly applied.
Unit 4: Refine Onboarding & Behavior Change
- Prepare a discussion guide to test your final project.
- Run 3 usability tests using best practices.
- Synthesize your testing results and identify major takeaways from testing.
- Outline 3-5 improvements that you will make to your work.
Final Project Workshop
- Describe what makes a great onboarding/first time use experience.
- Practice designing an onboarding experience that communicates the value of your product to potential users.
- Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project.
- Practice applying different types of variable rewards to final project concepts to create experiences that will keep users wanting more.
Unit 5: Present UX Mini-Project
- Receive instructional team feedback on your final project.
- Turn your project into a stakeholder presentation
Presentation Day 1
- Practice going through real industry UX design problems from beginning to end.
- Work in teams or independently to develop design solutions for the industry design problem.
- Present your design solution.
Presentation Day 2
- Define and describe the principles that drive a strong user experience with search & results
- Identify the components of search & results, recognize their function, and how to use them effectively
- Review & evaluate examples of search & results
- Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience
- Design a search experience that provides a strong user experience
Portfolios & Next Steps
- Effectively communicate your design solution in final project.
- Critique and provide feedback for classmates.
- Explore examples of good UX portfolios and discuss the story aspect of portfolio building.
- Write the 5 most valuable takeaways from your project.
- Practice telling your personal story to different types of stakeholders.
- Identify next steps and receive project rubrics and grades.
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.