User Experience Design

at General Assembly - Near North Side

Course Details
$3,950 8 seats
Start Date:

Mon, Jan 27, 6:30pm - Apr 06, 8:30pm (20 sessions)

Near North Side, Downtown/Loop
444 N Wabash Ave 5th Fl
Btwn E Illinois & E Hubbard Streets
Illinois City, Illinois 60611
A computer will not be provided.
No class on February 17.
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this ux class:

This is a 10-week part-time or 1-week accelerated course.

In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.

Skills & Tools: Use industry standard tools such as Sketch and Invision to prototype and wireframe design solutions.

Production Standard: Put together a full suite of UX documentation for a digital product, from user personas and wireframes to interactive prototypes.

The Big Picture: Connect and convey how insights into customer behavior—from problems to solutions—can optimize any product or service.

What You'll Learn:

Unit 1: Design Process

Intro to UX & Design Thinking 
  • Explain course expectations in terms of pre-work, homework, projects, office hours, Schoology, etc. 
  • Define the elements of User Experience Design. 
  • Develop basic skills in creative problem solving, innovation, and human-centered design through a fast-paced design thinking activity. 
  • Sketch out potential design solutions to the problem you have defined.
Prototypes, Feedback, & Critique 
  • Practice adapting to rapidly changing stakeholder requirements. 
  • Create a paper prototype of your proposed solution. 
  • Present designs and justify design decisions.
Unit 2: Rapid Prototype

User Research 
  • Describe the skills required to conduct and recruit for an effective user interview. 
  • Define contextual inquiry and articulate its benefits. 
  • Prepare unbiased interview questions. 
  • Conduct an effective user interview. 
  • Draft a research plan and write a discussion guide for final project interviews.
Competitive Research 
  • Compare products in the same space or in adjacent industries, including competitive reviews and task analyses. 
  • Conduct competitive research to help inform your final project concept. 
  • Explore how surveys and task analysis inform research.
Synthesizing Research & Creating Personas 
  • Use research to create an affinity map that identifies trends and insights within your research findings. 
  • Articulate the benefits and shortcomings of personas as a design tool. 
  • Use research to create personas that reflect the target audience.
Defining User Goals & User Flows 
  • Effectively synthesize research into a problem statement and design direction that reflects the primary need of your target audience. 
  • Apply sketching techniques to ideate through solutions. 
  • Explore examples of how to map the flow of a specific product or experience. 
  • Construct a first draft of the user flow for the primary user goal for your final project.
Paper Prototyping & Usability Testing Basics 
  • Articulate the value of testing early in the design process. 
  • Apply paper prototyping techniques to iterate on your design concept. 
  • Practice formulating task scenarios and running usability tests.
Unit 3: Hi-Fidelity Prototype

User Stories & Feature Prioritization
  • Break down your user goals into more granular user stories. 
  • Use a common framework to prioritize features that align with your vision. 
  • Discuss struggles with feature prioritization and vision alignment and how to address them.
Information Architecture & Navigation 
  • Define the field of Information Architecture and explain when its techniques are used in a project. 
  • Explore methods for organizing complex and diverse types of content. 
  • Apply card-sorting techniques to structure and validate your proposed information architecture. 
  • Use card sorting results to construct a sitemap that will then become navigation.
Responsive / Native Design & Design Patterns 
  • Describe the respective technical capabilities of responsive sites and native mobile apps. 
  • Evaluate options and choose what format is most advantageous to your final project. 
  • Gain exposure to design patterns.
  • Define best practices for wireframing and annotating. 
  • Use industry standard tools (Sketch) to create high-fidelity wireframes 
  • Download UI kits and discuss their role. 
  • Explain the difference between human interface guidelines, design principles, pattern libraries & style guides.
Visual Design Basics 
  • Explore principles of design and how they relate to digital interfaces. 
  • Learn to apply fundamentals of visual hierarchy, grid systems, and typography to give your final project UI more structure and clarity. 
  • Make visual hierarchy and typographic choices that enhance the appeal and clarity of your content.
High Fidelity Prototyping 
  • Identify and describe the different categories of tools for prototyping. 
  • Create clickable prototypes using InVision that will support usability testing goals. 
  • Discuss gestures and motion how they are commonly applied.
Advanced Usability Testing 
  • Prepare a discussion guide to test your final project. 
  • Run 3 usability tests using best practices. 
  • Synthesize your testing results and identify major takeaways from testing. 
  • Outline 3-5 improvements that you will make to your work.
Unit 4: Refine

Onboarding & Behavior Change 
  • Describe what makes a great onboarding/first time use experience. 
  • Practice designing an onboarding experience that communicates the value of your product to potential users. 
  • Learn about Nir Eyal’s Hooked model of habit formation and how it may be applied to the final project. 
  • Practice applying different types of variable rewards to final project concepts to create experiences that will keep users wanting more.
Final Project Workshop 
  • Receive instructional team feedback on your final project. 
  • Turn your project into a stakeholder presentation
Unit 5: Present

UX Mini-Project 
  • Practice going through real industry UX design problems from beginning to end. 
  • Work in teams or independently to develop design solutions for the industry design problem. 
  • Present your design solution.
Presentation Day 1 
  • Define and describe the principles that drive a strong user experience with search & results 
  • Identify the components of search & results, recognize their function, and how to use them effectively 
  • Review & evaluate examples of search & results 
  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience 
  • Design a search experience that provides a strong user experience
Presentation Day 2 
  • Effectively communicate your design solution in final project. 
  • Critique and provide feedback for classmates.
Portfolios & Next Steps 
  • Explore examples of good UX portfolios and discuss the story aspect of portfolio building. 
  • Write the 5 most valuable takeaways from your project. 
  • Practice telling your personal story to different types of stakeholders. 
  • Identify next steps and receive project rubrics and grades.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm TBD 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Wed, Jan 29 6:30pm - 8:30pm TBD
Mon, Feb 03 6:30pm - 8:30pm TBD
Wed, Feb 05 6:30pm - 8:30pm TBD
Mon, Feb 10 6:30pm - 8:30pm TBD
Wed, Feb 12 6:30pm - 8:30pm TBD
Wed, Feb 19 6:30pm - 8:30pm TBD
Mon, Feb 24 6:30pm - 8:30pm TBD
Wed, Feb 26 6:30pm - 8:30pm TBD
Mon, Mar 02 6:30pm - 8:30pm TBD
Wed, Mar 04 6:30pm - 8:30pm TBD
Mon, Mar 09 6:30pm - 8:30pm TBD
Wed, Mar 11 6:30pm - 8:30pm TBD
Mon, Mar 16 6:30pm - 8:30pm TBD
Wed, Mar 18 6:30pm - 8:30pm TBD
Mon, Mar 23 6:30pm - 8:30pm TBD
Wed, Mar 25 6:30pm - 8:30pm TBD
Mon, Mar 30 6:30pm - 8:30pm TBD
Wed, Apr 01 6:30pm - 8:30pm TBD
Mon, Apr 06 6:30pm - 8:30pm TBD

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General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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