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Instructor: India Lott
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Email Marketing Essentials
General Assembly @ 444 N Wabash Ave, Chicago, IL
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Social Media Strategy Mapping
General Assembly @ 444 N Wabash Ave, Chicago, IL
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides...
Introduction to Mobile Marketing
General Assembly @ 444 N Wabash Ave, Chicago, IL
Web advertising has been around for over a decade, but mobile and tablet advertising is a new and quickly growing segment of online ads that promises to be the future of digital advertising. Between mobile and tablet web ads, in-app ads, and content-based advertising, there is a lot to learn about this emerging market. This 90 minute class will give you actionable insights into the various types of mobile and tablet advertising solutions you can...
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