Logan Wells, Yuraimi Abreu & Aiden Carroll

Teaches at General Assembly


Prior to founding NAA, Logan worked in venture capital helping start ups launch with effective go-to-market strategies. Before that she built the digital marketing team at Lumentus as the Digital Strategy Director, overseeing all of the digital strategy and client management components. Additionally, she’s worked as a consultant to help agencies scale their operations for the past 5 years.

Logan Wells is Founder and CEO for Not Another Agency (NAA), a New York City based digital marketing agency with a name that speaks to its vision. With 11 years of combined experience of agency, in-house, and corporate across corporate communications, project management, strategic consulting, brand management and business development – she founded NAA to provide a more process-driven approach that allows for increased agility and measurability for clients. 

Past clients include: MetLife, Bombardier Business Aircraft, FreshDirect, SkinnyGirl, Mattel + Barbie, HBO, AT&T, Disney, BHGRE, National Oilwell Varco, Shell, and various financial services companies.

Logan studied Accounting at The University of Houston and has managed over $25M in media spend throughout her career.


Yuraimi Abreu is a native Manhattanite with over 14+ years of Digital Marketing, AdTech, and Business Consulting experience.

As a seasoned digital marketing leader she has in depth expertise developing integrated performance marketing campaigns focused on high return on investment for some of the largest brands globally including GEICO, Capital One, Toyota and Mattel.

She is the Founder and CEO of Abreu Consulting, a digital consultancy on a mission to transform the companies of today into growth engines of the future, through UX/CX design and customer-centric automation solutions.

Prior to venturing out on her own, Yuraimi owned the Product Management and Go-To-Market for the Global Deloitte & Facebook Alliance. A first of it’s kind digital alliance bridging the gap between large tech giants, global consultancies and the brands that depend on them for the future of business.

An equity, diversity and inclusion champion, Yuraimi has led the charge on initiatives empowering women and POC in tech. Find her hosting local Women’s Empowerment Events throughout New York City, or talking self-care on her wellness podcast New Spiritual York.


A nice guy, entrepreneur and moderately well known marketing personality. Aiden has worked with numerous brands, both global and notable, in shaping and delivering their digital and advertising strategies - not to neglect making sure those strategies stick, with a ton of up skilling. To date, he’s been involved in campaigns producing 20+ awards, from the Cannes Lions to the Webbys.

He’s also been involved in some seriously catastrophic failures along the way, you know what they say about omelettes.

Classes taught by Logan Wells, Yuraimi Abreu & Aiden Carroll

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