Matt Cardoni has over 18 years’ experience in technical and marketing roles. In the past 10 years he has specialized in helping mission driven organizations with their digital marketing; Patagonia, Ann Arbor Hands-On Museum (current) and the Peggy Notebaert Nature Museum are a few example clients. He’s taught digital marketing at the University of Iowa’s MBA Marketing Academy the past four years and is experienced in agency and client-side consulting. He currently runs his company Green Lightning Marketing that teaches & consults in digital marketing, including SEO, PPC, web analytics & social media marketing. He integrates FUN into his teaching style to keep people engaged.