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Google AdWords Beginners

  • Beginner
  • 16 and older
  • $395
  • 324 Remington St, Fort Collins, CO
  • 6 hours over 2 sessions

Start Dates (0)

  • $395
  • Digital Workshop Center @ 324 Remington St, Fort Collins, CO 80524
  • 6 hours over 2 sessions
  • Classroom: Community Room
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Class Description

Description

What you'll learn in this google training:

Learn to build & refine campaigns in our Google AdWords Beginners class

All strong marketing campaigns should incorporate some form of web-based advertising. It is very easy to start spending money on digital marketing campaigns, but not see any return.  In the Google AdWords Beginners Class, you will learn about the AdWords’ powerful suite of digital marketing tools and connected set of networks.

Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance.

In the Google AdWords Beginners Class, you will start from scratch and work with your instructor through the setup of a campaign to the reporting of the results. You will refine and optimize aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets.

Working with a digital marketing expert, this class is perfect for businesses of all sizes looking to learn more about how Google AdWords can drive website traffic.  Get started with your campaigns today!

Class Objectives

Upon successful completion of the Google AdWords Beginners Class, students will be able to:

  • Create a Google AdWords account.
  • Create an ad campaign.
  • Optimize keywords for pay-per-click campaigns.
  • Write effective ads for Google AdWords campaigns.
  • Analyze and report campaign performance.
  • Manage bidding and budgets.

Class Includes:

  • 6 hours of training
  • Professional Textbook
  • Download materials with practice data files
  • Free access to CoWorking space on class days (FC Only)
  • One month of technical support
  • One year for a free re-take (for attended students of public classes only)
  • Certificate of Completion

General Info:

  • Target student: Beginner
  • Coursework may be assigned outside of class
  • Computer & software provided in class
  • Class size limited

Pre-requisites:

Introduction to Computers or equivalent knowledge.

Familiarity with Microsoft Office products is recommended but not required.

Refund Policy

  • Students not accepted to the school are entitled to all monies paid.
  • Students who cancel this contract by notifying the school within 4 business days are entitled to a refund less 5% cancellation fee.
  • Students, who withdraw after 4 business days, but before the commencement of classes, are entitled to a full refund of all tuition paid except the maximum cancellation charge of $150.00 or 25% of the contract price, whichever is less.
  • In the case of students withdrawing after the commencement of classes, we will retain a cancellation charge plus a percentage of tuition and fees, which is based on the percentage of contact hours attended. The refund is based on the official date of termination or withdrawal.

If you would like to cancel or transfer a class, you must send your request in a written notice via email to [email protected]. Transferring/rescheduling a class registration is equivalent to a cancellation and is treated accordingly.

Cancellation/Re-scheduling of classes by the school

If class enrollment does not meet the minimum requirement of students, the class may be canceled or re-scheduled. Participants will be notified prior to the start of scheduled class, typically with at least 2 days (48 hours) of advance notice.

In the event of a cancellation, students will receive a refund less a 5% non-refundable registration fee, or the paid balance may be applied toward another upcoming class.

All applicable refunds will be made within 30 days from the date of cancellation.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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Digital Workshop Center

Empowering you with Skills, not degrees.

Established in 2006, the Digital Workshop Center is a community center for education, coworking, and professional development. A premier independent provider of higher education and certificate credential programs, DWC has become a vital training option for nontraditional...

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