Classes taught by Jaclyn Mullen in Los Angeles, CA

$250

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SEO Bootcamp

General Assembly @ 1520 2nd St, Santa Monica, CA

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...

All levels 18 and older

$100

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Advanced Marketing Analytics Bootcamp

General Assembly @ 1520 2nd St, Santa Monica, CA

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...

Advanced 18 and older

$200

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The Write Stuff II: Say Bye Bye to Writer's Block

General Assembly @ 1520 2nd St, Santa Monica, CA

Long form content is STILL ALIVE and well. Despite shorter attention spans, snaps and the rise of Facebook "live", blogs not only help you educate your readers--they are still the most powerful form of content for search. Writing isn't so much about coming up with clever topics or appealing to short attention spans as much as it is about INTRIGUING your reader and creating valuable content. What is valuable content? We'll uncover that PLUS help...

All levels 18 and older

$45

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Digital Marketing 101

General Assembly @ 1933 S Broadway, Los Angeles, CA

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in. Students should...

Beginner 18 and older

$40

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The Write Stuff: Creating Blog Content

General Assembly @ 1520 2nd St, Santa Monica, CA

The Write Stuff: Creating Blog Content that Connects and Converts Whether you are brand new to blogging OR looking to fine tune your voice, this workshop will inspire you to stretch your writing skills, strategically build your online presence, connect with your audience AND achieve results whether that be guest posting opportunities, increased traffic, sales, or simply having a creative outlet. Define what’s your blogging style: Get an overview...

All levels 18 and older

$35

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The Write Stuff:Create Content that Connects & Converts

General Assembly @ 360 E 2nd St, Los Angeles, CA

Whether you are brand new to blogging OR looking to fine tune your voice, this workshop will inspire you to stretch your writing skills, strategically build your online presence, connect with your audience AND achieve results whether that be guest posting opportunities, increased traffic, sales, or simply having a creative outlet. Define what’s your blogging style: Get an overview on the choice of voice. Humorous, vs educational/informative vs...

All levels 18 and older

$35