On-Camera Cold Reads & Commercial Technique

Our first class will start with a "mock" audition, where you will read copy cold and be given adjustments and personalized feedback through the eyes of a commercial casting director. 

Commercials are a great entry point for many actors. In fact, you'll probably have many more commercial auditions in your career than you will for legit TV/Film solely by virtue of the fact that there are so many more products, services and advertisers who want to sell. And, you better be able to adapt to seeing the copy quickly. Cold Reads take more skill and knowledge. Think you're a good actor? Let's test it with cold reads! 

There is a technique for commercials and cold reads that you can rely on. There's a structure to a commercial and places to fit your personality and improvisational skills. You need to know how to use them. What if it's a food group? What if it's 2-person copy? What if there's no words at all and you're asked to improv? 

In this special ATNY Elective, all actors will learn: 

1. personality incorporation into all copy types 
2. 2-person commercial audition technique 
3. Food Groups and relationships with Products 
4. 100% Improvisational Auditions 
5. The basic structure of a commercial 
6. How to approach cold reads of all commercial copy 

ATNY will bring in commercial casting directors who will test your ability and give you audition tips, in addition to ATNY Coaches. We encourage those taking improvisation classes to also jump into this special elective, as many commercials are non-speaking and rely on your improv skills. Final Commercial Class will be held in a casting director office and all actors will get a copy of their commercial clip for a reel.