Understanding Customer Behavior
- All levels
- 18 and older
- $1,350
- Earn 13,500 reward points
- 150 West 28th Street, New York, NY
- 16 hours over 2 sessions
May 2nd
9am–4:30pm EDT
Meets 2 Times
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Class Description
Description
What you'll learn in this strategy training:
Full Course Title: Facilitating Design Thinking: Understanding Customer Behavior
It’s no secret; better understanding your customers—their thoughts, motivations, actions—helps you to design better products, services and experiences. Today’s most successful and innovative organizations are looking beyond what people are doing and discovering why their users are making the decisions they make. To do this, one needs a set of tools and tactics to both collect data and pull out insights.
Over this two-day, immersive workshop, dive into design thinking tools for building empathy and unearthing unique customer insights. This learning experience will show you how to navigate the often challenging process of understanding human behaviors and how to bring this practice back to your team at work.
What to expect:
If you’ve ever been to a TDG workshop before, you know that it’ll be practice-based, fun and you’ll leave with tools that you can start using the next day.
You’ll leave this workshop with…
It’s no secret; better understanding your customers—their thoughts, motivations, actions—helps you to design better products, services and experiences. Today’s most successful and innovative organizations are looking beyond what people are doing and discovering why their users are making the decisions they make. To do this, one needs a set of tools and tactics to both collect data and pull out insights.
Over this two-day, immersive workshop, dive into design thinking tools for building empathy and unearthing unique customer insights. This learning experience will show you how to navigate the often challenging process of understanding human behaviors and how to bring this practice back to your team at work.
What to expect:
If you’ve ever been to a TDG workshop before, you know that it’ll be practice-based, fun and you’ll leave with tools that you can start using the next day.
You’ll leave this workshop with…
- A wide range of empathy-building activities that include a field visit, observational tools and creative techniques for finding meaningful stories.
- Tools and frameworks for developing insights from the data you collect, such as personas, affinity maps, and point-of-view statements.
- Having tackled a real challenge provided by a partnering company.
- Experience facilitating your workshop team through the activities and receiving feedback from peers in a safe practice space.
- An action plan on how you'll use what you’ve learned in your work and how you’ll roll it out to your team.
- A toolkit with worksheets, sample agendas and how-to guides to help you integrate what you’ve learned into your own projects.
- One-on-one facetime with our training consultants who are helping bring this work to life in organizations like Facebook, Cisco, Acumen, Porsche, and the NYC Department of Education.
Refund Policy
Note: This provider has a temporary cancellation policy for COVID-19 related cancellations which is as follows:
Cancellations made 3 or more days in advance will receive a full credit for a rescheduled date with this provider
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Original cancellation policy (non-COVID-19):
If you’re looking for a refund or class credit for a public workshop, you need to back out of the class a full week before it starts. (No exceptions!) We know it’s draconian, but since we aren’t charging an arm and a leg and have to reserve space and purchase materials in advance, it’s hard to deal with last-minute changes.
We also can’t transfer registrations to a future session of the class. Sorry!
Instead of dropping out if you have a schedule conflict, a better idea is to ask around and see if any of your friends want the spot. We can’t give you a refund less than a week out, even if there’s a wait list for the class.
Regarding bad weather, we generally only cancel classes if the subway system stops running. If traveling during snowstorms might be an issue for you, please take this into account before registering for a class.
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The Design Gym
The Design Gym is a creative agency that empowers people inside of organizations to break things, make things, and create dramatically better ways to work.
We run a wide variety of classes and workshops on creativity, collaboration, and innovation. We connect our diverse community of learners with real...
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The Design Gym
Chelsea, Manhattan
150 West 28th Street
Btwn W 27th & 28th Streets
New York, New York 10001 Chelsea, Manhattan
150 West 28th Street
Btwn W 27th & 28th Streets
New York, New York 10001
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