Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.
In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.
Prereqs & Preparation
None. Please bring a notepad and pen to take notes. (We recommend leaving your laptop at home.)
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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
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