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The Importance of Personal Branding

  • All levels
  • 18 and older
  • $35
  • Earn 350 reward points
  • 1395 Lexington Ave, New York, NY
  • 90 minutes

Start Dates (0)

  • $35
  • 90 minutes
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Class Description

Description

What you'll learn in this branding training:

Whether you are 25 or 55, having a personal brand is necessary. Tom Peters was one of the first to discuss personal branding in an article he wrote for Fast Company in the 1990s. Once primarily used by Silicon Valley CEOs, branding has evolved into a tool used by professionals, regardless of their industry or level, to highlight and distinguish themselves within a highly competitive global and domestic business market. 

This presentation will provide the six steps needed to create a brand. We’ll also discuss how powerful women — such as Sheryl Sandberg and Barbara Corcoran — have used specifics of personal branding as professional highlighters. This class is open to all professionals, from recent college grads to established workers and to all managerial titles.
School Notes:  

Online programs:

An access link will be emailed to you after purchase.

Refund Policy

In the event that some or all of the meetings of the program cannot happen in person, programs will be held at the scheduled time in a virtual format via a video conferencing platform. The programs will continue through hands-on, at-home activities, lectures, presentations, and/or group discussions. No refunds will be issued should any portion of a course be held virtually.

We are not responsible for providing makeup classes or issuing refunds for programs missed as a result of illness, emergencies or other events beyond our control.

There are no refunds for outings, classes or workshops that meet fewer than three times per semester.

If you are unable to attend, you may contact [email protected] prior to the first date for a receipt that enables you to claim your contribution as a tax-deductible gift.

Unless otherwise noted in program description, the following schedule applies to programs which meet three times or more per semester:

  • To receive a 95% refund, written request must be received 14 business days prior to the first session.
  • To receive a 75% refund, written request must be received at least 2 business days prior to the first session.
  • To receive a 50% refund, written request must be received at least 2 business days prior to the second session.
  • After that, refunds cannot be granted.

All refund requests must be submitted in writing to [email protected]

Refunds are computed from the date written notice is received. To receive a refund, you must enclose the original of your confirmation letter.

Please allow three to four weeks for processing of your refund request.

Processing fees, membership fees, auditions fees and class or exercise cards are not refundable. No cash refunds.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at 92nd Street Y (1,068)

(4.5-star rating across 1,068 reviews)
  • The Importance of Personal Branding

    Anonymous review on 11/8/2018
    I have learned a lot Thank you
  • The Importance of Personal Branding

    Reviewed by Katherine R. on 11/3/2018
    Wonderful. Jennefer gave us tremendous insight in just an hour. I am very impressed and would love to take another course with her.
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92nd Street Y

92nd Street Y is a world-class cultural and community center where people all over the world connect through culture, arts, entertainment and conversation. For over 140 years, we have harnessed the power of arts and ideas to enrich, enlighten and change lives, and the power of community to repair the...

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