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Get Business Savvy and Find the Audience

  • All levels
  • 18 and older
  • $250
  • 30 John St, Brooklyn, NY
  • 8 hours

Start Dates (0)

  • $250
  • Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY 11201
  • 8 hours
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Class Description

Description

What you'll learn in this marketing class:

Content that Sells: Get Business Savvy and Find the Audience

Practical tips, both creative and economic, for crafting content that will find an audience and sell to distributors.

Streaming services, television networks, and film companies all have something in common – they each want and need content. It’s the lifeblood of the industry. From scripted to unscripted and documentary, there are rules, concerns, and techniques that inform them all. So what makes content connect with audiences? And who is the audience? And once you have your content, how do you sell it so that it reaches them?

In this three-part class, you’ll gain insight into the intricacies of the content world today from Ray Giacopelli, a programming and media-research consultant who has decades of experience in the industry. He’ll teach you about the practical attributes that can make your project more (or less) desirable to prospective distributors, from both creative and economic standpoints.

Before you even begin crafting content, you can know the end-game of where your story goes.

This class is best for those who have a basic knowledge of the industry, or who have gone to film school but have never gotten a dose of current business realities and needs. It’s also best for professionals struggling with projects in this new environment.

What You Will Learn

• What companies and audiences are looking for today and how the businesses are now structure
• How to understand and target an audience
• Understanding the specific elements than can attract or deter buyers from purchasing your content, factoring in elements like an ensemble cast vs star vehicle, political balance, positioning genre, and humor
• How to know you have created appealing, intriguing content (and not fallen too madly in love with flawed ideas)
• Arrive at a more global sense of what a project can (and must) be

Refund Policy

Plans change. We get it. But if you can't make it to a class / event / workshop, please email [email protected] at least 8 business days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

Reviews of Classes at Made in NY Media Center by IFP (33)

(4.3-star rating across 33 reviews)
  • Get Business Savvy and Find the Audience

    Reviewed by Gavin K. on 4/12/2017
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Made in NY Media Center by IFP

We are a collaborative workspace and community designed to support and connect media and tech entrepreneurs, innovators, and artists with industry resources, events, mentorship, and educational opportunities.

Our alternative educational platform called ClassWork is a set of personalized courses guided...

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Made in NY Media Center by IFP

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