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Marketing Communications and Media Plan Development

at Baruch College - CAPS - Murray Hill

(349)
Course Details
Price:
$665
Start Date:

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Location:
Murray Hill, Manhattan
Exact Building TBD
New York, New York 10010
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Important:
Price includes a one-time $20 registration fee.
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10

What you'll learn in this marketing strategy course:

Marketing Communications and Media Plan Development The primary goal of a marketing communications plan is to build an integrated program for communicating a companys promotional messages using advertising, PR, direct marketing, sales promotion, etc. Ideally, your plan should outline each of the promotional tools with timelines and cost analysis. 

Topics covered include: 
  • Background & situation analysis
  • Objectives & budgeting
  • Creative strategy
  • Media planning
  • Advertising
  • Direct marketing
  • Sales
  • Public relations
  • Sales promotions
  • Internet
  • Program evaluation
Note: Classroom location listings are also posted outside the CAPS office and the lobby of the 17 Lexington Avenue building.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy
Students MUST submit a detailed written request to withdraw from a course, which CourseHorse will then forward on to the school. The request must state the reason of cancellation.

Refunds or credits are available: Full refund or credit if request to withdraw is made 3 business days before the first class session. 50% refund or credit if request to withdraw is made before the second class session. After the second class session no refunds or credits will be granted.

No refunds or credits will be issued for classes that meet four sessions or fewer. Classes include seminars, intensives and workshops.

All refunds will have a $25 processing fee deducted from the course refund as well as a $20 registration fee ($45 total).

When Baruch College cancels a course, refunds are made automatically. If for any reason the department cancels a session, then a make-up session will be offered.

COURSE WITHDRAWALS 

Students who wish to withdraw from a course must notify the CAPS Office in writing. Failure to complete a course, ceasing to attend class, notifying the instructor of your desire to withdraw, or general dissatisfaction with a course does not constitute a withdrawal and does not entitle you to a refund. Instructors are not permitted OR able to process withdrawals, transfers or refunds.

MAKE-UP POLICY

If a student misses a session, the department unfortunately does not authorize the student to make up that missed session in another section. If the instructor informs the student to visit another section of his class, then that is between the student and the instructor. 

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Reviews of Classes at Baruch College - CAPS (323)

(323 Reviews)
Marketing Communications and Media Plan Development
Reviewed by Anonymous on 12/23/2017
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School: Baruch College - CAPS

Baruch College - CAPS

We are now celebrating our 32nd anniversary in providing quality courses, certificates and services to our community. Established in 1978 to serve the New York and international communities with high-quality, professional education and training, Baruch College's Division of Continuing and Professional...

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