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Social Media Analytics

  • All levels
  • 18 and older
  • $75
  • 10 E 21st St, New York, NY

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  • $75
  • A computer will not be provided

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Class Description

Description

What you'll learn in this social media marketing training:

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool.

In this class, you’ll gain an understanding of the fundamentals of social media analytics. You’ll learn to identify which metrics matter the most (and which ones to avoid), how you can use your data to optimize content, and different ways that you can organize and report your data to clients and internal teams.

Takeaways
  • Learn the core metrics worth monitoring and analyzing
  • Understand how to optimize social media content based on analysis and trends
  • How to develop proper social media reports for clients or team members
  • Maximize the use of free and paid social media monitoring tools
Prereqs & Preparation
Students will need to have access to the social media accounts they’re looking to monitor, and have signed up for and preloaded their accounts into Sumall (https://sumall.com/). Students should bring note taking materials, and print outs of any reports that they would like replicate.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Social Media Analytics

    Reviewed by Talal A. on 9/22/2016
    Great
  • Social Media Analytics

    Reviewed by Francine D. on 3/13/2016
    The class curriculum was horrible. Poorly lectured and completely off subject.
  • Social Media Analytics

    Anonymous review on 2/14/2016
    The class was over one hour earlier... not worth for $75. Quality of the class was not up to expectation. It was simply like glancing through all the slides.
  • Social Media Analytics

    Anonymous review on 11/11/2015
    This class could have done a better job of actually providing case studies, or actual samples of how certain analytics are made. I didn't feel like i gained that much experience.
  • Social Media Analytics

    Reviewed by Sharon B. on 11/4/2015
    Was an EXTREMELY basic course. Could have easily googled the info shared. Very disappointed. Also, advertised as 6:30-9pm. Was only 6:30-8pm??!!
  • Social Media Analytics

    Reviewed by armelle m. on 11/4/2015
  • Social Media Analytics

    Reviewed by Catherine T. on 11/4/2015
  • Social Media Analytics

    Reviewed by Jordan R. on 10/4/2015
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Review Summary by CourseHorse

According to student reviews, the classes at Social Media Analytics were generally seen as poor and disappointing. Many students felt that the class curriculum was badly organized and deviated from the intended subject matter. Some students also mentioned that the class ended earlier than expected, making it feel as though it wasn't worth the $75 price tag. There was a lack of practical application, with students expressing a desire for case studies and examples of actual analytics methods. Overall, the class was considered to be extremely basic, with some students feeling that they could have easily found the same information by searching online. Quotes from the reviews: 1. "The class curriculum was horrible. Poorly lectured and completely off subject." 2. "This class could have done a better job of actually providing case studies, or actual samples of how certain analytics are made. I didn't feel like I gained that much experience." 3. "Was an EXTREMELY basic course. Could have easily googled the info shared. Very disappointed."

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