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Learn the secrets of successful entrepreneurship and effective marketing strategies in NYC's most sought-after business classes. Develop skills in financial management, leadership, and negotiation to excel in the competitive business world.

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Happiness Workshop:Create Your Pleasure,Purpose & Peace

General Assembly @ 902 Broadway, New York, NY

“Happiness Workshop: Find Your Pleasure, Purpose and Peace” is a deeply personal, highly interactive, 3-hour presentation and discussion led by Jim McCarthy. This internationally acclaimed workshop helps you contemplate transitions, your career, legacy, relationships, and purpose. It’s packed with anecdotes, research, exercises and actions for how to be happy — right here, right now. Jim brings his unique perspective — as a Stanford MBA,...

(2637) All levels 18 and older

Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

(2637) All levels 18 and older

Startup Music Academy

General Assembly @ 10 E 21st St, New York, NY

Reduce barriers to entry into the music business for start-ups, app developers and entrepreneurs. The coursework provides a clear roadmap to success by offering actionable insights into the core structure, legal framework, content deals, and business models that build a legal, streamlined, and competitive music property.  The Academy is coming back to the Big Apple for the third time since the event's inception. But, don’t be fooled,...

(2637) All levels 18 and older
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Creating a Real Recruiting Effort at Your Startup

General Assembly @ 10 E 21st St, New York, NY

Students will learn how to create a continuous flow of quality candidates and how to close them when the right candidate comes along. Finding great talent is hard -- whether you're recruiting a developer or a salesperson. But recruiting great talent is what differentiates truly game-changing startups from the rest. A company's success will depend on being able to find and recruit the best people to join its effort, making recruiting the single...

(2637) All levels 18 and older

Startup Advice from the Owner of 16 Handles

The Korea Society @ 950 3rd Ave, New York, NY

Interested in how you identify a market opportunity, launch a start-up company, or build a recognizable brand? or maybe you just love fro-yo (frozen yogurt)? Then join us for an evening with Solomon Choi, the entrepreneur and marketing genius behind 16 HANDLES, a rapidly expanding self-serve frozen yogurt franchise business on the East Coast. In 2008, Solomon founded 16 HANDLES, taking on Korea’s Red Mango and Pinkberry frozen yogurt brands....

(8) All levels 18 and older
No upcoming schedules

TechSpeak for Entrepreneurs

TechSpeak for Entrepreneurs @ 25 Broadway, New York, NY

2 Days of Hands On, Practical, Tactical Workshops! TechSpeak for Entrepreneurs is designed to teach non-technical entrepreneurs and business people about the entire process of communicating with, understanding, and managing technology teams and projects. Topics Day 1 - Building Your Prototype How to build software the "Lean" way How to wireframe & prototype your idea or  project How to price & budget your project How to determine...

All levels 18 and older
No upcoming schedules
$999

2 sessions

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Sales & Account Management: Part-Time Program

Startup Institute @ 25 Broadway, New York, NY

Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing...

All levels 18 and older
No upcoming schedules
$9,500

34 sessions

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Growing on Twitter: How to Build Communities

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

(2637) All levels 18 and older

Agile Retrospectives

General Assembly @ 902 Broadway, New York, NY

In this class, you’ll learn why retrospectives are important as well as the four core components of every good retrospective, then go through practical exercises demonstrating techniques for each of the core components. Retrospectives are a requirement of the Scrum framework and are recommended for Agile teams as well they can be used to inspect the process and identify obstacles and blockers a team may face. Good retrospectives enable the team...

(2637) All levels 18 and older

Social Strategies, Analytics & ROI for Brands

General Assembly @ 902 Broadway, New York, NY

Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...

(2637) All levels 18 and older

Agile Marketing

General Assembly @ 10 E 21st St, New York, NY

Agile marketing is no longer a buzzword but instead a proven practice that helps brands and startups accelerate speed to market, boost conversion rates and improve customer engagement. Applying lean and agile methodologies to an organization’s current or new marketing initiatives helps to improve ROI and increase an organizations ability to adapt to changing market conditions. This Agile Marketing workshop will dive into the fundamentals: what...

(2637) All levels 18 and older

Outsourcing & Managing Software Development

General Assembly @ 902 Broadway, New York, NY

Whether you're outsourcing or hiring your own development team, this three-hour workshop will run you through key skills required to find and retain a great developer, to specify the software efficiently and to manage the software development process effectively. This includes having consistently have release-able code that continues to improve, but that is always ready to launch at a moment’s notice. Takeaways Learn how to tell how great a...

(2637) All levels 18 and older

Starting up Smart! A Legal Foundation for Entrepreneurs

General Assembly @ 10 E 21st St, New York, NY

In this three-part series, top lawyers and startup experts will walk you through the legal aspects of launching a successful business. They will demystify business formation, explain how to protect your intellectual property and discuss fundraising options for startups. Making the right legal decisions as you establish your company early on can save you significant time and money down the road. Whether you have questions about the tax implications...

(2637) All levels 18 and older
$50

3 sessions

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Customer Value Management Workshop

General Assembly @ 10 E 21st St, New York, NY

Join GA for a Customer Value Management (CVM) workshop, a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick. Takeaways: Capture strategic customer data and put it into a context that translates into...

(2637) All levels 18 and older

VitaminR's VisionWorking: Creating Visions in Community

New York Open Center @ 22 E 30th St, New York, NY

VitaminR’s VisionWorking Series VitaminR’s VisionWorking series is designed for wellness professionals and visionary entrepreneurs who want to elevate their branding, networking and the way that they share their work with the world. With their signature “right brain” approach, VitaminR has curated a series of branding and self-expression courses that tap into your inner creativity and wisdom, while practicing valuable relationship building...

(299) All levels 18 and older
No upcoming schedules

Hiring for Startups

Be Social Change @ 601 W 26th St, New York, NY

How do you focus on raising money, building an organization, and simultaneously think about hiring and sustaining a team…all at the same time? How do you hire effectively while: developing a strong culture, minding the budget, and avoiding bias? How do you create a culture that scales as the company grows? How do you find consensus on foundational needs like mission, purpose, values? These are serious concerns for a company that is fully committed...

(245) All levels 18 and older
No upcoming schedules

Blockchain brunchwork w/ ConsenSys

brunchwork @ 315 Hudson St , New York, NY

You're invited to an unforgettable brunch with ConsenSys Chief Marketing Officer Amanda Gutterman. Enjoy an intimate conversation with Amanda about blockchain, curated connections, a business challenge and pitch off...over a seasonal meal.

(8) All levels 21 and older
No upcoming schedules

Executive Workshop: Stop Convincing and Start Selling

Sandler Training @ 733 3rd Ave, New York, NY

Why is it that we spend so much time, energy and resources trying to convince people to buy our products and services? When it comes to your selling efforts have you ever experienced: Discomfort in how to ask for the sale? Uncertainty on how to start a sales conversation? Frustration in having to negotiate on price? Wasted expertise on proposals and presentations that don’t go anywhere? Fear of hearing the words “No”, or even worse…”Let...

(3) All levels 18 and older
No upcoming schedules

Cultivating an Online Community for Your Brand

General Assembly @ 902 Broadway, New York, NY

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...

(2637) All levels 18 and older

Start Making: Entrepreneurial Thinking in Practice

General Assembly @ 10 E 21st St, New York, NY

In this hands-on prototyping workshop students learn how to test hypotheses and make business decisions using rapid prototyping, a methodology that emphasizes customer feedback and validated learning. It's by learning this "start making" methodology that students come to fully grasp the mindset and implications of "entrepreneurial thinking." By the end of the program students will have learned about the prototyping process and worked their way...

(2637) All levels 18 and older
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