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Learn the secrets of successful entrepreneurship and effective marketing strategies in NYC's most sought-after business classes. Develop skills in financial management, leadership, and negotiation to excel in the competitive business world.
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How to Build a Financial Model to Support Business
In this class, we’ll talk about first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you’re trying to solve. Models mean different things to different people, but they are basically a simplified representation of a system built to support predictions and/or decision making. The class will be hands-on and students will work in groups to build several different types of models,...
Developing Your Brand on Facebook and Twitter
General Assembly @ 41 Union Square W, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
Introduction to Acquisition and Email Marketing
This workshop serves as a basic introduction to the practice, wherein the students will get an overview of key terminology, concepts, and approaches. Session I - Introduction to Email Marketing Understand how to leverage leverage email to reach your users, clients, or customers Compare and contrast the various email service providers that are most widely used Identify email design and strategic best practices Describe the basics of analyzing...
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Understanding Your Target Market
In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers. When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time,...
Rapid Innovation Workshop
General Assembly
@
Online Class
, New York, NY
Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organization? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
Master Class in Corporate Innovation
GIANT Innovation @ 601 W 26th St, New York, NY
Our NYC Master Class in Corporate Innovation is a hands-on, two-day experiential workshop that gives participants the foundation they need to build and expand innovation programs and initiatives throughout their own organizations. We’ll also use New York City as our laboratory as we visit, hear from and connect with the best its innovation ecosystem has offer. New York City provides a learning environment for corporate innovation...
All levels
18 and older
Combo Lean Six Sigma Green Belt and Yellow Belt
It is a widely recognized certification for quality management. LSSGB offers understanding of the Lean Six Sigma Method within DMAIC phases & LSSYB not only makes you familiar with the DMAIC methodology but also help you gain knowledge about the tools. A LSSGB offers understanding of the Lean Six Sigma Method within DMAIC phases & LSSYB makes you familiar with the DMAIC methodology & tools. There are no specific prerequisites to take...
All levels
18 and older
Make Every Employee a Customer Experience Champion
American Management Association
In a world where we are faced with more and more competition, customer service that excels can help your organization stand out from all the rest. This webinar provides tools and insights to help you better understand what your customer wants and needs. You’ll discover how to enhance the customer connection and promote greater loyalty by meeting those needs, exceeding expectations and handling difficult situations with empathy. These insights...
Lean Six Sigma Black Belt
Lean Six Sigma Black Belt primarily focus on project execution. Six Sigma is a standard approach to improve the quality and maintain consistency by minimizing the defect rate in delivery of services and products. Whereas Lean is a method that help you to reduce the waste while delivering the product. Our Lean Six Sigma Black Belt training helps professional to learn how to improve quality of services while eliminating defects and lead the project...
All levels
18 and older
Business Strategy: Partnerships & Alliances
In this workshop, we will help you understand ideal circumstances to form a partnership and we will explore different partnership models. Forming a partnership or an alliance with a well-known business or brand can be an enticing proposition – it can fill a gap in capability and give you exposure to a new market, as you begin your growth journey. However, if not implemented properly, partnerships and alliances can have a negative impact on a...
Finance for Entrepreneurs
Gain the financial knowledge needed to run your business more efficiently. Learn how to calculate critical ratios and understand what they’re telling you. Find out why your profit does not equal cash. Learn how to manage working capital. Be able to talk numbers with bankers, investors, and partners. Understand the financial impact when testing your business assumptions. For entrepreneurs, a fear of financial statements can sometimes be the barrier...
How to Understand your Customers
This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hyper competitive world of brand recognition. Takeaways Define...
Breaking Down Revenue Models Bootcamp
By the end of the class, you’ll have a firm understanding on revenue models, which is best for your business, and how to model it with Excel. How do you calculate the financial impact of a business idea or product launch? Diving deep into unit economics can be confusing if you have never done it before. In this intensive workshop, you’ll learn about various types of business models and how they actually work. You’ll go over the economics...
Startup Speed Dating, Presented by CoInvent
In partnership with CoInvent, we're hosting a jam-packed evening geared towards entrepreneurs. Three guest speakers will do a 20-minute talk each before the speed networking session kicks in. And yes, there will be drinks and refreshments. 6:00 - 6:30 PM: Registration + Drinks 6:30 - 6:50 PM: The Future of Media by Laurel Touby 6:50 - 7:10 PM: Women Entrepreneurship - How I Built S'well by Sarah Kauss 7:10 - 7:30 PM: How to Pitch a Venture Capitalist...
Negotiation and Business Development
Negotiations are strategic discussions between two parties, during which each delivers their demands and attempts to reach an agreement with the goal of closing a deal beneficial to both parties. Just as important, is understanding how to source a deal that is in line with your company’s goals. Negotiating ensures that there is a common understanding of expectations and along with proper sourcing, ensures mutual benefit to the deal. Proper negotiation...
Keys to Customer Service
Wagner College Lifelong Learning
Learning to build your customer service skills will have a powerful impact on your career success as well as success in other areas of your life. Through this course you will discover the direct relationship between service skills and career achievement. You will become skilled at being an exceptional service provider. You can help your organization and your career by translating your good service intentions into a workable plan and gain knowledge...
How To Get The First Meeting
This class will focus on giving strategy, tactics, and methods that will help one get that crucial first meeting. Getting into the details -- looking at everything from creating a target list, to sourcing accurate contact information, introducing product in a way that makes one truly stand out, and how to find the elusive balance between persistence and peskiness. Sometimes the biggest hurdle to selling a hot new product is just knowing who to...
How to Win Customers and Influence Analytics
This talk will address and deconstruct everyone’s favorite new buzzword -- Big Data. We will discuss how to recognize data for what it really is, how to be data-driven even if you’re not a numbers person, and most importantly, what comes after data. We’ll talk about how to organize, conceptualize and communicate information in a way that will help you to see, understand, and use data to make smarter decisions and grow your business....
Crowdfunding: How can I use it to launch my startup?
General Assembly @ 902 Broadway, New York, NY
Get an overview of the crowdfunding industry and the different types of platforms that are emerging. We’ll cover how to build a successful crowdfunding campaign and the best practices that go along with it, as well as the myths and facts associated with how campaigns work. Ready, set, raise. Crowdfunding is completely changing the world of entrepreneurship and the way startups can raise capital and bring their products to market. Takeaways:...
Intro to the Advertising Industry
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
In this workshop, you’ll learn about how this industry works and give it a test drive. If you’re considering a career in the advertising industry, there hasn’t been a more exciting time than right now. While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and...
$200
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