Facebook Advertising for the Win

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Wed, Aug 19, 2:00pm - 5:00pm Eastern Time

Next start dates (2)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this facebook training:

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. 

From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.


  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.


  • Basic technical aptitude and orientation to computers, and curiosity to learn new tools.
  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course - launches
  • Each individual course participant must have purchased a ticket

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


Google Map

General Assembly

All classes at this location

Start Dates (3)
Start Date Time Teacher # Sessions Price
2:00pm - 5:00pm Eastern Time TBD 1 $99
2:00pm - 5:00pm Eastern Time Tina Serio 1 $99
2:00pm - 5:00pm Eastern Time Sharon Lee Thony 1 $99

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 990 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from paige
I'm also wondering if I need a business page prior to attending this class.... I haven't launched my product/website yet, and am wondering if this class is still good to take at this point or if I need to wait til after launch.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Paige! Yes, FB Advertising For the Win is also an overall introductory to FB Advertising and would be great for small startups and entrepreneurs to attend.
Question from Deanna C.
Do I need to have a business account set up beforehand?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Deanna! As per General Assembly, students should probably have a business account since it's a Facebook business course. Hope this helps!
Question from anonymous
Is the 3-hours class duration enough time to understand the whole concept of Facebook ads or should continue taking classes? Does the class teach us how to sponsor videos of images on FB?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
The class is enough to understand the concept of Facebook Ads and yes, we'll cover how to create a video ad or images.
Question from Fay Simona
Supposed to be bad weather tomorrow any other schedule offer for this class?
Answer from Kristle C. CourseHorse StaffCourseHorse Staff
Hi Fay! This class is scheduled next week, March 28th, so hopefully, the weather will be cleared by then. In the event of bad weather, you'll be notified asap of any class cancellation and/or rescheduling.
Question from Saeed
Please, I would like to know how many days of the course?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
This is a one-day class.
View all 5 questions

Reviews of Classes at General Assembly (2,540)

(2540 Reviews)
Facebook Advertising for the Win
Reviewed by Andrea D. on 7/4/2018
Great course with lots of information packed into 3 hours! Will definitely be back!
Facebook Advertising for the Win
Reviewed by Maneepan P. on 6/10/2018
Class with Terry is easy to understand. Hands on and guidances.
Facebook Advertising for the Win
Reviewed by Anonymous on 5/17/2018
Great instructor. Class is packed full of info, but there’s plenty of time to ask questions. GA classroom spaces aren’t great (super loud HVAC, and always too hot) but other than that, the class itself was very informative. Actually completing some activities while in the backend was very helpful, vs. most classes where it’s lecture format. The instructor was able to break down concepts to make it understandable even for novices.
Facebook Advertising for the Win
Reviewed by Maria Jose H. on 3/12/2018
I really loved the class, maybe the time wasn´t enought for all the information but anyway I recommend it.
Facebook Advertising for the Win
Reviewed by Brett P. on 3/12/2018
I thought Terry presented the information in a very organized way and paced the class and q&a to keep within the time frame of the class without feeling rushed. I would have liked to have spent a bit more time doing a mock up ad but perhaps that is for another class.
Similar Classes

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
Booking this class for a group? Find great private group events here