How To Do PR + Marketing + Gain Exposure

Starting a business requires clear conceptions about your product or service, and about yourself. Examine your strengths, weaknesses, desires, and definition of success in order to develop a business description that will guide you through the planning process. Find the perfect name for your business; learn how to obtain licenses, permits, and tax...

Learn to create a cohesive and saleable apparel line, whether you are a designer or are part of a product development team. We will start with the merchandising function, which stresses how to plan the right fashion products and implement customer targeting for regional markets.  The design process, including color, fabric, and silhouette selection,...

This intensive workshop is for anyone who works with fabrics or fabric terminology. Whether you are in retailing, manufacturing, an entry-level textile position, or copywriting, increase your skill, vocabulary, and knowledge of everything fabric-related, from fiber to finished product. Course teaches fiber properties, effective end-use information,...

Learn the complete process for designing and marketing your own accessories brand including handbags , jewelry and more. Start with market and target customer research and inspiration. Learn the design process to generate a line with great coloration, trim, materials, and shapes. Create your own mood board to fully execute your designs. Price points...

Learn the entire fashion merchandising ""Go-to-Market"" process in this intensive program on making and/or buying goods that excite today's customer and generate sales.  Merchandising is all about having the right products in a seductive setting be it in-store, print or online at a price your target customer is willing to pay. it's time to start...

Learn how to fulfill the expectations of the special-size customer with proper fit, fashion, and service. Interact with our two industry experts as they each tackle the dilemmas facing both petite and plus-size clients and get concrete directions that satisfy their shopping needs and celebrate women on all sizes, thereby expanding business possibilities....