Sun, Feb 28, 6:00pm - 8:30pm Eastern Time
We began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing arm; which enables us to impart FIRST HAND expertise on how to make yours or your client's business coveted by influencers and consumers!
This ALWAYS current workshop is relevant to ANY industry, not just fashion & teaches:
The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencers to target
5. Write-ups vs advertising
How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites
2 1/2-hours - Extremely thorough, great place to network, meet, and learn.
Certificate of completion provided. NO recording devices permitted.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
Still have questions? Ask the community.
New York, New York Online
New York, New York
You will receive the link to join the workshop prior to the scheduled date
We LAUNCH and ELEVATE fashion brands!
We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, we're a Full-Service Fashion Firm, & leading resource to fashion entrepreneurs & industry. Seasoned experts, our founder alone has 25 years experience...
This school has been carefully vetted by CourseHorse and is a verified NYC educator.
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