Class Level:
All levels
Sun, Nov 03, 6:00pm - 8:30pm
317 people saved this class
Give as a Gift Book a private group eventWe began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own Marketing arm; which enables us to impart FIRST HAND expertise on how to make yours or your client's business coveted by influencers and consumers!
This ALWAYS current workshop is relevant to ANY industry, not just fashion & teaches:
The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencers to target
5. Write-ups vs advertising
How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo
Press Outreach
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media
Spin Techniques
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites
2 1/2-hours - Extremely thorough, great place to network, meet, and learn.
Certificate of completion provided. NO recording devices permitted.
NO REFUNDS.
Still have questions? Ask the community.
M SHOP
Midtown, Manhattan
520 8th Ave, 16 Fl
Btwn W 36th & W 37th Streets
New York, New York 10018 Midtown, Manhattan
520 8th Ave, 16 Fl
Btwn W 36th & W 37th Streets
New York, New York 10018
| Start Date | Time | Teacher | # Sessions | Price |
|---|---|---|---|---|
|
|
6:00pm - 8:30pm | Michelle Alleyne | 1 | $225 |
Get quick answers from CourseHorse and past students.
CourseHorse Staff
We LAUNCH and ELEVATE fashion brands!
We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, we're a Full-Service Fashion Firm, & leading resource to fashion entrepreneurs & industry. Seasoned experts, our founder alone has 25 years experience...
This school has been carefully vetted by CourseHorse and is a verified NYC educator.
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ALWAYS EARNING
We give you 5% back in rewards for every dollar spent on classes!
ALWAYS SAVING
Once you have $5 in reward points, you can apply them as a discount on future orders.
Questions? Contact us!
Ch Gift Card
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