How To Do PR + Marketing + Gain Exposure

at M SHOP - Midtown

Course Details
$225 10 seats left
Start Date:

Sun, Aug 25, 6:00pm - 8:30pm

Midtown, Manhattan
520 8th Ave, 16 Fl
Btwn W 36th & W 37th Streets
New York, New York 10018
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
Teacher: Michelle Alleyne

What you'll learn in this fashion business class:

This 2 1/2-hour workshop is hands on, and a great place to network, meet, and learn. It gives you all the knowledge you'll need to get write-ups and press to get and keep your company or your clients' company in the know! It teaches you how to take business to the next level and become a press magnet! In fact, you are not likely to find all of this information in any one place.

M SHOP began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own PR team; which enables us to impart FIRST HAND expertise on how to get write-ups and make yours or your client's business a press magnet!

This ALWAYS current workshop is relevant to ANY industry, not just fashion & teaches:

The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencers to target
5. Write-ups vs advertising

How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo 

Press Outreach
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media

Spin Techniques
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites

Certificate of completion provided.

NO recording devices permitted. M SHOP Copyright. 

Still have questions? Ask the community.

Refund Policy
Classes are non-refundable. Cancellations made at least 48 hours in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.  


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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:00pm - 8:30pm Michelle Alleyne 1 $225

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Ahmed
is there a certificate after class?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ahmed, no.

Reviews of Classes at M SHOP (167)

(167 Reviews)
How To Do PR + Marketing + Gain Exposure
Reviewed by jasmyne s. on 9/22/2017
Michelle is a gem! Great workshop experience, very insightful.
How To Do PR + Marketing + Gain Exposure
Reviewed by Anonymous on 4/26/2016
I am almost a beginner about PR, and I really loved this class. Michelle is really good adviser and I could get many useful informations that I can try. She also is a nice person who can hear everyones opinion and question equally and very carefully.
How To Do PR + Marketing + Gain Exposure
Reviewed by Margarita Z. on 3/14/2016
Definitely I will recommend to friends: a lot of valuable information Margarita Z
How To Do PR + Marketing + Gain Exposure
Reviewed by Anica B. on 2/1/2016
It was great! Super helpful!
How To Do PR + Marketing + Gain Exposure
Reviewed by Leah H. on 1/27/2019
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School: M SHOP


We LAUNCH and ELEVATE fashion brands!

We'll assist with every step from concept to customer. Pioneers of helping designers help themselves, we're a Full-Service Fashion Firm, & leading resource to fashion entrepreneurs & industry. Seasoned experts, our founder alone has 25 years experience...

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