18 and older
This 2 1/2-hour workshop is hands on, and a great place to network, meet, and learn. It gives you all the knowledge you'll need to get write-ups and press to get and keep your company or your clients' company in the know! It teaches you how to take business to the next level and become a press magnet! In fact, you are not likely to find all of this information in any one place.
M SHOP began as a fierce downtown NYC boutique that dressed countless A-listers. We have our own PR team; which enables us to impart FIRST HAND expertise on how to get write-ups and make yours or your client's business a press magnet!
This ALWAYS current workshop is relevant to ANY industry, not just fashion & teaches:
The benefits of Write-ups:
1. What PR is today
2. How to maximize exposure
3. Leveraging write-ups for sales
4. Best mags/blogs/influencers to target
5. Write-ups vs advertising
How to get Write ups:
1. Reaching relevant editors & influencers
2. Press release writing/pitching
3. Leveraging Fashion Stylists
4. Press campaign implementation
5. Creating dynamic promo
1. Building a power press list
2. Cold calling & networking
3. Publicists' job & fees
4. Editorial calendar & timelines
5. Leveraging social media
1. Attracting editors, celebs, influencers
2. Developing press worthy angles
3. Aligning with charities & events
4. Elevator pitching & sound bites
Certificate of completion provided.
NO recording devices permitted. M SHOP Copyright.