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Introduction to Google Analytics

at General Assembly - Financial District

Course Details
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Financial District, Manhattan
1 Liberty St 3rd Fl
Btwn Church St & Broadway
New York, New York 10006
A computer will not be provided
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Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this google analytics training:

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with you an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.

  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events
Prereqs & Preparation

Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features. If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Reviews of Classes at General Assembly (2,236)

(2236 Reviews)
Introduction to Google Analytics
Reviewed by Tracy H. on 4/25/2019
Very informative. Great for beginners. Teachers was awesome!
Introduction to Google Analytics
Reviewed by Anonymous on 11/16/2018
Pros: Teacher was friendly, receptive to questions, seemed knowledgeable Cons: Of the 8 "Takeaways" listed, we got through only 2.5 of them. Spent 1.5 hours talking about KPIs/Metrics which I would have never expected, then 1.5 hours just walking down the left hand column of Google Analytics giving a brief overview of some relevant sections. I didn't feel like I learned anything I couldn't have on my own just exploring Google Analytics for 30 minutes or so. If we had covered all of the Takeaways I would have been happy, but we hardly got started.
Introduction to Google Analytics
Reviewed by Rosie I. on 9/18/2017
Loved Quaison and the class was super informative. Made me want to take the days-long bootcamp!
Introduction to Google Analytics
Reviewed by Allie M. on 8/22/2017
Great class! Quaison really helped us make sense of Google Analytics. His walkthrough of the system and hands on activities were thorough and thoughtful.
Introduction to Google Analytics
Reviewed by Doug T. on 6/2/2017
Could have been titled "Google Analytics for Beginners". It was a good basic overview class and I'm glad I took it, though it might be wise to teach a GA class for absolute beginners and another for those who have dabbled a bit but never been trained or maybe have not used GA for some time and need a refresher and knowledge of new features. Instructor was OK, a bit prone to generalizations ("2.5% is a great conversions rate") and somewhat excessive use of profanity. A "shit" or even F-bomb is not out of place in today's professional environment sometimes but every third sentence is a bit too much. He has a very engaging presentation style otherwise and it was clear he is knowledgeable and was very well prepared. I will def come back for more classes and will recommend Gen Assembly to colleagues.

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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