Introduction to Mobile Analytics

If you’ve been looking to dip your toes into the world of analytics, here’s your opportunity. In this class, you’ll receive a non-technical introduction to the end-to-end analysis process of how mobile data is collected, managed, analyzed, and how it drives business and product decisions. You’ll find out how analytics work in the mobile development process as well as basic statistical techniques and tools to use on your data. Plus, you’ll discover how analytics can differ within the various mobile ecosystems.

Takeaways:

• Learn the basics of the mobile application ecosystem in terms of data collection and analysis tools.
• Understand the steps and skills needed to analyze a mobile app from start to finish.
• Learn to make decisions on designing, marketing, and developing mobile apps.
• Understand the basics of managing the app development process through analytics.

Prereqs & Preparation:
This is an introductory and interactive course designed for non-technical people and aspiring mobile entrepreneurs. No prior technical or programming knowledge is required.