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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Influencer Marketing
General Assembly @ 902 Broadway, New York, NY
For many businesses, online and social media trendsetters wield huge influence over customers' buying decisions. Influencer marketing is a strategy that involves targeting specific influencers for your marketing purposes, instead of tackling the market as a whole. Successful influencer marketing converts influencers into fans of your business' products/services and encourages them to help you get your message out to their audience through their blogs,...
Growth Hacking for Startups
General Assembly @ 10 E 21st St, New York, NY
In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base. You have probably heard of growth hacking, but do you really understand what it is? Takeaways Clearly define the term “growth hacking” and learn how companies are currently applying it to increase their user base. Create a growth hack...
Developing A Simple Starter Social Media Strategy
General Assembly @ 10 E 21st St, New York, NY
Having a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles, post a few pictures and start down a road of engagement that has no end goals, lacks a clear way through and most importantly is lacking any guiding principles. This class is the intro on how to start or step-back and re-start a social media strategy. Students...
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Adobe InDesign Crash Course
General Assembly @ 902 Broadway, New York, NY
Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in three days. The focus will be on step-by-step instruction...
Python Programming 101
General Assembly @ 10 E 21st St, New York, NY
Unlock data-driven insights with code. Explore the intersection of coding and data. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares to...
Experience Mapping: Aligning Customer & Business Value
General Assembly @ 10 E 21st St, New York, NY
In this workshop ideal for UX designers and strategists, product managers and leads, and marketing specialists, you’ll learn how to turn customer observations into actionable insights through the use of experience maps. The interaction between a customer and a business is where value is created for each. Visualizing the touchpoints between the two exposes new opportunities for improvement and growth. Experience maps align customer-business interactions...
Intro to Xcode: How to Build Your First App
General Assembly @ 10 E 21st St, New York, NY
This workshop will cover everything you need to build your first iOS App (except for the brilliant idea). This includes creating your first project, setting up your app’s interface using Storyboards, changing your interface dynamically with simple code, tips on best practices, using images in your project, the basics of debugging, and running your application on the simulator. (If enough time is left, we can even put your app on your device) This...
Intermediate Javascript Bootcamp
General Assembly @ 10 E 21st St, New York, NY
In this Intermediate JavaScript workshop, we'll explore the advanced fundamentals of Javascript: functions, objects, prototypes, et cetera. We will be exploring the significance of first class functions, scoping, closures, and other tools. Then we will diagram object prototypes, and finish up with common design patterns and testing. This class is for individuals with an intermediate level of experience with Javascript who need more fundamentals...
Storytelling Skills: Wow Your Crowd
General Assembly @ 10 E 21st St, New York, NY
The best way to make a point or inspire action in the workplace is by telling a compelling story. This class is not a general overview about why storytelling in the workplace is important or how famous businesses have used storytelling in the past. This is a nuts and bolts, point-by-point instructional on how you can go about crafting and delivering stories that will move your listeners. In this class, students will learn: The two essential...
Android Programming 101
General Assembly @ 10 E 21st St, New York, NY
A lot of us have had ideas for great apps bouncing around in our brains, but lack the skills necessary to bring our ideas to life. Whether you’re a novice techie, an entrepreneur, or just an Android phone owner, in this class you’ll learn all about the Android SDK as well as the basic building blocks of making an Android App. Takeaways A strong understanding of the Android ecosystem, and the opportunities available to Android programmers ...
Effective Leadership - How to Connect and Build Trust
General Assembly @ 10 E 21st St, New York, NY
The ability to build trust and develop relationships are equal if not more important than the intellect you bring when leading a team or an organization. The skills of presence and influence are essential and fundamental to leading others and finding success whatever your discipline. In this workshop, we’ll look at the different elements that go into being an effective, communicative leader, identify your particular challenges, and practice...
Essential Negotiating Strategies
General Assembly @ 10 E 21st St, New York, NY
In the course of doing business, each of us is frequently involved in negotiations, even if we do not always recognize the situation by name. Indeed, we are called upon to negotiate with our investors, our vendors, our clients, and our employees. This introductory class will cover some of the techniques and strategies that are essential to all negotiations. We begin by discussing concepts that participants will use in a live, role-playing negotiation...
Intro to Digital Marketing for Nonprofits
General Assembly @ 10 E 21st St, New York, NY
Digital marketing is one of the most vital methods for growth across all industries, and nonprofits and socially conscious businesses are no exception. Over the past ten years we have repeatedly seen that those who invest in creating quality content, and dispersing it across digital platforms in the right way, are also the organizations attracting the most donors and garnering the most attention. Learn how to get your organization or socially conscious...
How to Start Your Own Side Business
General Assembly @ 10 E 21st St, New York, NY
You’re fed up with your job, can’t stand your boss and dream of running your own business. Contrary to the popular rhetoric that says, “quit your day job, start a business and travel the world”, the smartest thing you could do is keep your job and start a business on the side. Some of the best businesses started this way. Join other multi-passionate creative professionals for an information-packed class designed to give you a thorough overview...
The Modern Resume: Stand Out In Today's Job Market
General Assembly @ 10 E 21st St, New York, NY
The job market is an ever changing environment and consequently, new trends are beginning to emerge in resume format and content. In the competitive New York market, it is important to submit cohesive, thoughtful and clean looking resumes to set yourself apart and stand out from other applicants. In this workshop, we'll focus on modern resume best practices in both content and format. We'll deep dive into trends in wording, design, and creating...
Coding 101: HTML & CSS
General Assembly @ 10 E 21st St, New York, NY
Meet the programming languages that power the web, and write your first line of code. During our introductory workshop, explore the building blocks of the web — HTML and CSS — and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll: Get a closer look at how the developer community and many different fields benefit from coding knowledge. Learn how HTML and CSS function...
Redefining Success: Finding Your Purpose
General Assembly @ 10 E 21st St, New York, NY
In this interactive and interdisciplinary class, we will look at the metrics we traditionally use to define what we want in our jobs and in our lives. We will talk about money, status, and what success really looks like. We will talk about dream jobs and dream lives, and what that means for us. We will look at the history and cultural meaning of success, drawing on concepts from philosophy and psychology to business and history, literature and neuroscience...
Community Management Workshop
General Assembly @ 10 E 21st St, New York, NY
What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...
Lead The Way: Effective Leadership Techniques
General Assembly @ 10 E 21st St, New York, NY
You’ve ascended to a position of leadership, but how can you ensure that the people you are in charge of will be responsive to your leadership style? In this class, you’ll learn effective ways to motivate people in the context of business leadership. You’ll find out how to tap into your emotional awareness to show empathy, compassion, and understanding to engage people. Plus, you'll discover how to motivate people in a way they find both rewarding...
Advanced UX: Understanding and Visualizing Experiences
General Assembly @ 10 E 21st St, New York, NY
It can be easy to forget about the X in “UX,” and reduce experience design down to its technical outputs and deliverables. The majority of good UX work involves a deep understanding of experience, and visualization techniques are some of the most effective methods of understanding what it means to experience something in a larger context. In this workshop, students will work to define the components of a common phenomenon (e.g., getting to work,...
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