General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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General Assembly @ 902 Broadway, New York, NY
Investing can feel like a scary thing to dive into, especially if you have no idea where to start. Luckily, it's become easier than ever now to start investing, even with a few dollars and you just need to know a few key terms to get going. In this workshop, you'll learn some investment basics to get you started, including some of the jargon that you'll see thrown around, as well as how to tie your investments to your goals, which types of investment...
General Assembly @ 10 E 21st St, New York, NY
Small and growing organizations often don’t have time or resources to dedicate to creating employee policies but strong policies are required for a solid company foundation (and in some cases may be legally required). In this two hour class a licensed New York attorney will cover the necessary components of an Employee Handbook and help you draft your Handbook. Takeaways: Create a solid outline for your employee handbook (that is compliant with...
General Assembly @ 10 E 21st St, New York, NY
Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing...
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General Assembly @ 10 E 21st St, New York, NY
Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...
General Assembly @ 10 E 21st St, New York, NY
For thought leaders, companies, and brands with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of creating, launching, and marketing your new podcast. Takeaways Overview of podcasting landscape How to develop a show idea, including...
General Assembly @ 10 E 21st St, New York, NY
Content is the lifeblood of digital and social marketing, but it can be overwhelming to manage. With smart planning and a clear vision, content marketing can work more effectively and efficiently for you. Learn strategies to plan and create a content marketing strategy across all your digital channels. We will cover three key content strategy tools, efficient ways of sourcing and producing content, and discuss students’ content marketing challenges....
General Assembly @ 902 Broadway, New York, NY
Rather than this being about traditional linear storytelling this class will be about showing how to tell the story of your brand through digital experience. Storytelling is about creating a path for your customers, one that engages them in a more emotional way. We'll explore questions like: What is the narrative that the user experiences as they engage with your brand? How can you set expectations of that experience? What path do you want...
General Assembly @ 902 Broadway, New York, NY
Be immersed in a creative and supportive workshop environment. You will receive in-depth feedback on ways to improve your message, overall vocal quality, body language, leadership style, and how to captivate an audience. Learn techniques that will increase your leverage with the public, investors, customers, and employees alike. This interactive and highly intensive workshop is for absolutely everyone who needs to speak publicly in order to influence!...
General Assembly @ 10 E 21st St, New York, NY
User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...
General Assembly @ 902 Broadway, New York, NY
You could Google ‘how to write a great résumé’ and sift through 69,100,000 results or you could attend this hands-on, interactive learning workshop. Today, there is no such thing as a single document called a résumé. That’s only one piece of the professional you; LinkedIn, Twitter and all your social networks are part of your professional persona as well. In this workshop, students will learn the ins and outs of what it takes to stand...
General Assembly @ 10 E 21st St, New York, NY
In this workshop, students will explore how Node.js -- a javascript environment that can be run outside the browser -- can be leveraged to write helpful scripts for cutting edge front-end code. The class will learn first about CommonJS (the "require" keyword) and how it can be used in both Node and in modern front end web applications. Then, we will delve into writing command line scripts that perform tasks such as reading files from a harddisk...
General Assembly @ 10 E 21st St, New York, NY
Squarespace is an amazing tool for entrepreneurs and small business owners looking to build a beautifully designed website quickly and easily. In this workshop, you’ll learn how to choose a template, customize the look and feel of your website, layout content, and leave with the beginnings of your very own website. Takeaways Create a new beautifully designed 3-5 page website (with or without copy depending on prior preparation) Develop a functional...
General Assembly @ 10 E 21st St, New York, NY
Are you interested in data analytics? Are you tired of splitting by commas to read from CSVs? Are you sick of Excel? Come to General Assembly to learn about Pandas, a Python library designed to make your data processing work easier. Takeaways By the end of the workshop, students will be able to use pandas to: Perform data analysis Read in data from csv Perform data munging on a dirty dataset Document and share their analysis via iPython notebooks...
General Assembly @ 902 Broadway, New York, NY
The Influencer is a 2.5hr masterclass on influence and leadership. The Influencer will teach you the art of influence, of persuading the people around you, a subtle but extremely powerful skill that all leaders possess. Persuasion lies at the heart of your professional success. Persuasion is the difference between someone supporting you and your ideas and being rejected outright. This isn't about 'the pitch'. This is about winning the support...
General Assembly @ 10 E 21st St, New York, NY
Interested in transitioning into a career in User Experience Design, User Research and Customer Journey Mapping? Thinking about enrolling in our Immersive Bootcamp? Want to help design great digital products, rooted in user insights and manifested in a captivating digital experience? Have a vision and an eye for users needs but need the foundational skills and tools to bring that vision to life? Stop wasting another minute on lengthy online video...
General Assembly @ 10 E 21st St, New York, NY
These days, the Internet is abuzz about storytelling. You may have a great idea or creative business solution, but if you can’t tell a compelling story then your message may get lost. This class will help you understand how to uncover and share compelling stories with a range of audiences to achieve specific business goals, from funding for an idea to developing a clever campaign strategy. In this workshop, we’ll delve into specific ways to...
General Assembly @ 10 E 21st St, New York, NY
Have you ever watched an Instagram story or looked at a post and was curious to know: How did they do that? If yes, then this hands on workshop is for you. Instagram is packed with features, most of which are unknown to the average user. This workshop will walk you through the most important ones, will show you how to tell better stories, and how to take your Instagram content to the next level in order to grow your followers and boost engagement. ...
General Assembly @ 902 Broadway, New York, NY
Join us for a full day of talks, panels, and networking dedicated to discussing the promotion and advancement of education. Featuring innovative thinkers in the education space, we'll hear how entrepreneurs, non-profits, and corporations are collaborating to find new ways to help students learn. Speakers: Brad McIlquham / Director, Academics, Knewton Dan Ginsberg / SVP of Product Management, K12 Technology, Pearson Darrell Silver / Co-founder...
General Assembly @ 10 E 21st St, New York, NY
Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...
General Assembly @ 902 Broadway, New York, NY
Sales is a vital part of every company. Sales managers, entrepreneurs, small business owners, marketing managers, and anyone involved in the sales process can benefit from having access to better metrics. In this class, you’ll learn how to build and manage an efficient sales force. We’ll discuss the importance of a sales funnel and establishing a Crm system to track revenues and performance. You’ll also find out how to identify the best Kpis...
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