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Best Classes & Workshops in NYC

Instructor: Jen Glantz

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Digital Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...

(2637) All levels 18 and older

Introduction to Google Analytics

General Assembly @ 10 E 21st St, New York, NY

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...

(2637) Beginner 18 and older

Social Media Monitoring & Analytics: How, What, & Why

General Assembly @ 10 E 21st St, New York, NY

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...

(2637) Beginner 18 and older
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Podcast Bootcamp

General Assembly @ 10 E 21st St, New York, NY

For thought leaders with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of launching your podcast. You'll learn the importance of well-planned launch, as well as the keys to recording a professional sounding episode. Additionally, we'll...

(2637) All levels 18 and older

Blogging for Business

General Assembly @ 10 E 21st St, New York, NY

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field.  This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...

(2637) All levels 18 and older

Storytelling Skills: Wow Your Crowd

General Assembly @ 10 E 21st St, New York, NY

The best way to make a point or inspire action in the workplace is by telling a compelling story. This class is not a general overview about why storytelling in the workplace is important or how famous businesses have used storytelling in the past. This is a nuts and bolts, point-by-point instructional on how you can go about crafting and delivering stories that will move your listeners.  In this class, students will learn: The two essential...

(2637) All levels 18 and older

How to Start Your Own Side Business

General Assembly @ 10 E 21st St, New York, NY

You’re fed up with your job, can’t stand your boss and dream of running your own business. Contrary to the popular rhetoric that says, “quit your day job, start a business and travel the world”, the smartest thing you could do is keep your job and start a business on the side. Some of the best businesses started this way. Join other multi-passionate creative professionals for an information-packed class designed to give you a thorough overview...

(2637) All levels 18 and older

Brand Strategy Workshop

General Assembly @ 10 E 21st St, New York, NY

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

(2637) Beginner 18 and older

Interviewing Like a Pro: How to Strike the Right Note

General Assembly @ 10 E 21st St, New York, NY

Interviewing Like a Pro: How to Strike the Right Note When Talking About Yourself Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2...

(2637) All levels 18 and older

Digital Marketing 101

General Assembly @ 10 E 21st St, New York, NY

During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives...

(2637) Beginner 18 and older

Intro to Content Strategy

General Assembly @ 10 E 21st St, New York, NY

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to...

(2637) All levels 18 and older

Intro to Digital Marketing

General Assembly @ 10 E 21st St, New York, NY

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn...

(2637) Beginner 18 and older

Podcast 101

General Assembly @ 10 E 21st St, New York, NY

For thought leaders, companies, and brands with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of creating, launching, and marketing your new podcast. Takeaways Overview of podcasting landscape How to develop a show idea, including...

(2637) All levels 18 and older

Bootstrapping PR for Start-Ups & Entrepreneurs

General Assembly @ 10 E 21st St, New York, NY

After spending months creating and executing a business plan, you've managed to score your first couple of sales. Now, you're faced with the daunting challenged of getting your business in the news, and spreading your 'who, what, where, why and when' with the world so that you can increase the amount of traffic to your website, and attract new customers from all different channels. With no idea of where or how to start, this can often seem like a...

(2637) All levels 18 and older

Public Speaking Workshop with Video Feedback

General Assembly @ Online Class
, New York, NY

Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life.  This four-hour workshop is limited to 8 attendees who will get live expert coaching as well as video recording and playback to get clarity on exactly where they can strengthen their presentation skills. You will leave...

(2637) All levels 18 and older

Digital Marketing Crash Course

General Assembly @ 10 E 21st St, New York, NY

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this crash course may be just what you need! Specifically created for participants...

(2637) All levels 18 and older

Social Media Strategy Mapping

General Assembly @ 10 E 21st St, New York, NY

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...

(2637) All levels 18 and older

Social Media Bootcamp

General Assembly @ Online Class
, New York, NY

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include: an overview of social media platforms, current...

(2637) Beginner 18 and older

Public Speaking and Presentation Skills for Introverts

General Assembly @ Online Class
, New York, NY

Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you!  By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable in crowds How to look like you belong in the spotlight (because you do) How to tell a thoughtful...

(2637) All levels 18 and older
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