Michelle Greenwald

Teaches at IESE Business School

Michelle Greenwald is an Adjunct Associate Professor of Marketing at IESE Business School for Executive Education and the MBA programs. She is a graduate of the University of Pennsylvania and the Kellogg Graduate School of Management at Northwestern.

Professor Greenwald has held former positions as Senior Vice President of New Business Development at Disney and Vice President and General Manager of New Products at Pepsi-Cola.

She also teaches at Columbia and NYU Stern Graduate Schools of Business and guest lectures at several international graduate business schools, where she specializes in marketing strategy, marketing plans, new products and services development, global marketing, and innovation techniques. Michelle provides highly unique and practical executive education programs through her consulting firm Marketing Visualized.

Professor Greenwald is also the CEO of Inventours-- Inspiration For Innovation, a series of programs providing insider access to innovation thought leaders in the world's most creative cities. She writes a column for Inc.com on innovation. She was selected by Advertising Age Magazine’s as “One of the 100 Best and Brightest Women in Advertising and Marketing in the
U.S.”.