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Noel Capon & Christoph Senn

Teaches at Columbia Business School

Noel Capon, Faculty Co-Director
Professor of International Marketing
Columbia Business School

Noel Capon teaches marketing, sales, and strategic customer management at Columbia Business School. Professor Capon previously held faculty positions at UCLA and Harvard Business School before joining Columbia in 1979. He served as chair of the Marketing divisions at both UCLA and Columbia. He has also served as visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.

Professor Capon has authored or co-authored more than 80 articles and more than ten books which have been translated into more than a dozen languages, including Managing Global Accounts, Key Account Strategy and Planningand The Frontline Sales Manager – Field General. He also contributes to Columbia Business School's Executive Education programs and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).

Christoph Senn, Faculty Co-Director
Adjunct Professor, Columbia Business School; 
Senior Lecturer, University of St.Gallen

Christoph Senn teaches international sales and management at Columbia University in New York and at St.Gallen University in Switzerland. Previously, he taught at Rotterdam Business School, Netherlands and the Technical University of Hamburg, Germany. Prior to joining academia, he served in various global sales and management roles at Oerlikon-Bührle / Balzers.
Professor Senn’s research interest focus on high-value relationships, customer-centric leadership and corporate strategy implementation. Recent publications include articles in California Management Review, Harvard Business Manager, Journal of Business Strategy, Journal of Industrial Marketing, Research Technology Management, Wall Street Journal / Sloan Management Review and others.

In addition, he is chairman of the St.Gallen Spin-off AMC / valuecreator.com and acts as an advisor to sales leaders and executives of major global corporations around the world, such as ABB, BASF, British Telecom, Canon, Cisco, Coca-Cola, Danfoss, DHL, Evonik, Deutsche Bank, Geberit, General Electric, Henkel, Hilti, Holcim, Hoffmann-La Roche, KPMG, Konica-Minolta, Linde, Mercer, Microsoft, Nestlé, Novartis, Philips, Pfizer, SAP, Samsung, Schindler, Siemens, Sika, Sonos, Swiss Re, Thermo-Fisher, Tetra Pak, T-Mobile, T-Systems, Unilever, Vodafone, West Pharma, XL, and Zebra Technologies.

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