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Marketing 101: The Essentials

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Agile Marketing Boot Camp

  • All levels
  • 18 and older
  • $1,495
  • Live Instructor-Led Online Training
  • 14 hours over 2 sessions
Agile Marketing Boot Camp
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  • $1,495
  • Live Instructor-Led Online Training
  • 14 hours over 2 sessions
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Class Description

Description

What you'll learn in this marketing class:

Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility.

In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams.

We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process.

Students will learn how to:
  • Create a buyer persona
  • Describe each persona's buyer's journey
  • Tailor your marketing model to your buyers
  • Organize your marketing work by strategic priorities
  • Use relative estimation for predictable performance
  • Use Scrum for adaptive and iterative planning
  • Use Scrum to track progress and improve productivity
  • Involve and deliver tangible results to executives and sales leaders
  • Measure effectiveness in ways that stakeholders understand
  • Effectively budget for marketing without a 12-month plan
Course Outline:

1. Agile Marketing: The Basics
2. Agile Marketing Implementation
3. Agile Marketing: Foundational Elements
4. Agile Marketing with Scrum
5. Agile Marketing: Advanced Scrum Topics
6. Measuring Outcomes
7. Adopting Agile Marketing Into Your Company Culture
8. Common Pitfalls of Agile Marketing

Who Should Attend:
  • Marketing Managers, Directors, VPs or CMOs
  • Marketing Specialists or Coordinators
  • Marketing Analysts and Database Managers
  • Agency Client Services Managers and Specialists
  • Account Specialists
  • Event Marketing Professionals
  • Media Buyers and Supervisors
  • Traffic Coordinators and Managers
  • Digital Marketers
  • Web Content Editors and Managers
  • SEO Specialists and Marketers
  • Art and Creative Designers and Directors
  • Copywriters
  • Public Relations Account Supervisors and Managers
  • Communications Specialists and Managers

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Virtual Training

  • Participants who cancel less than 7 business days before the start of class, or do not attend class without prior written notice will forfeit their tuition.
  • If a participant requests to reschedule their class within 7 business days, their tuition will not be refundable, and a $200 administrative fee is required to enroll in a new session.
  • Participants are eligible for a tuition refund only when requested more than 7 business days before class starts.

In-Person Training

  • Participants who cancel less than 12 business days before the start of class, or do not attend class without prior written notice will forfeit their tuition.
  • If a participant requests to reschedule their class within 12 business days, their tuition will not be refundable, and a $200 administrative fee is required to enroll in a new session.
  • Participants are eligible for a tuition refund only when requested more than 12 business days before class starts.

Please note:

  • All training (virtual or in person) must be rebooked for a new class date starting no later than one year of the date of the originally scheduled class.
  • If you do not rebook your class within one year of the originally scheduled class, your credit will be forfeited.
  • You may use the credit for a different course modality, including self-paced learning, if available.
  • Partner-delivered courses may be subject to different cancellation terms.

For questions please contact us via email at [email protected]

Substitute Participants

Substitute participants are permitted at no extra cost for the course and date of the original registration. If the substitution results in a change of course and/or date it will be deemed a request to reschedule training. Please see the section above for rescheduling fees payable.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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ASPE Inc.

ASPE is a national leader in providing skills-based training solutions on the Systems/Software Development Lifecycle, Security, and IP Telephony. Based in Cary NC, ASPE offers both public and on-site delivery solutions. ASPE's On-site Delivery Practice focuses on delivering tailored or customized courses...

Read more about ASPE Inc.

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ASPE Inc.

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