Digital Marketing Campaigns

at The New School

(60)
Course Details
Price:
$670
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Location:
Online Learning
Important:
Class price includes $40 registration fee
Online 5 weeks
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
System Requirements: The New School utilizes the Canvas Learning Management System and, occasionally, the Zoom video-conferencing platform for online classes. For further technical requirements in a specific course, instructors will provide relevant information in course syllabi.

Since flexibility is key to our online courses, all that students will need to access coursework is a modern computer with webcam and a stable internet connection. With these, students may participate fully in a course wherever in the world they may be. Many course elements may even be engaged from a smart-phone. 

To view specific technical requirements please reference these pages: 

Canvas Technical Requirements 

Zoom Technical Requirements


Class Delivery:
Higher education isn’t what it used to be—and neither is “traditional” classroom learning. In the 21st century, you can propel forward your learning goals and take advantage of technological advances that provide not only flexibility and customization, but a truly elevated learning experience. 

At The New School’s Open Campus, our online offerings are designed to offer a personalized, faculty-led, collaborative experience that focuses on achieving students’ goals. We offer the convenience of studying on your own schedule through an online platform while having industry experts engaging and guiding student progress every step of the way. 

Convenience and Flexibility

  • Like the rest of the university, each online course is uniquely and carefully created by faculty and offers a distinct and dedicated learning opportunity.

  • More than 200 online classes designed by experts and taught by The New School professors are available annually, which may be taken for degree credit or on a non-credit basis.

  • Online Learning students benefit from The New School’s global network, connecting them to a community of like-minded individuals across disciplines and backgrounds, enriching their experience and academic progression.

  • Our online courses follow our on-site classes—that are typically small in size to ensure personalized instruction and big on discussion. The seminar-style of teaching translates especially well to the Web, where every student can participate with ease.

  • Our online courses meet asynchronously—which means you can read materials, engage in discussions, watch videos, and participate in projects, blogs, wikis, and more any time of the day or night.

  • You will always have direct contact with your instructor and peers as you progress through discussions, projects, and open questions. Some courses even include synchronous class sessions online.

What you'll learn in this digital marketing course:

Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready to launch your campaign. 

This course is designed to be the capstone course in the Digital Marketing Certificate. Students that have completed a significant portion of courses in the Digital Marketing Certificate will benefit most from this course.

What you will learn
  • Plan your brief, select channels, and project ROI of your digital marketing campaign
  • Learn how to conduct potential simulation of your campaign outcomes
  • Learn how to manage stakeholder expectations
  • Understand how to use optimization strategies
Benefits
  • Apply the tools and skills you’ve learned through all of the courses in digital marketing certificate to the project of your choosing
  • Take your Digital Marketing plan live!
  • Learn from industry professional
  • Hear from guest experts
Important Notes: 
  • This class is an asynchronous online course, meaning the content is on-demand and accessible to you at your own pace, but will still have direct instructor involvement.
  • Students will have weekly submission deadlines for assignments but can watch videos and work on assignments at their own pace.
  • Schedule listed is the Start and End date, and students will have access to the Online Learning class within the period, anytime day or night.
  • If you have any questions about this please contact the CourseHorse support team via our "Contact Us" link at the top of this page
This course is offered through Continuing Education at The New School. Students who have already created an online account at the New School should register for classes directly on NewSchool.edu/continuing-education/classes.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:

How to Get Your Newcard:

The Newcard will provide students with a host of additional benefits.In order to claim your New School ID, please visit our office, located at 72 Fifth Avenue, lower level. You will have to present another valid form of photo ID, like a driver's license or passport. Your name must be spelled the same way on your driver's license (or other form of ID) as it is in the New School database; any discrepancy will result in delays in issuing a card.

You may not receive your ID card in time before class. You can print a copy of your registration from my.newschool.edu (Academics Tab -> View Class Schedule and Locations) and present it to security with a photo ID in lieu of the ID card.

Once you receive your ID card you should go to accounts.newschool.edu to obtain your NetID using your N# which is on the ID card. Once you have your NetID you can reset your password. Then using your Net ID + Password, you can log into my.newschool.edu to view your class location, course schedule, and New School announcements.

Alternatively you can call the Reg office (212.229.5620) and they will give the N# to you over the phone after you answer some identifying questions.

Course locations may change up into the first week of classes.Students are usually asked to check their room location the day of or night before their first class. Usually when there is a location change after the first day of class the instructor will send out an email notifying all students on the roster. This is less likely to happen though.

You can also check a location by going to Class Meeting Locations (on www.newschool.edu/registrar, under the Related Links section on the lower right side of the page). You will need to know your subject's subject code or select all subject codes to search.

Still have questions? Ask the community.

Refund Policy

All refunds are subject to a $40 non-negotiable cancellation fee. You will then be reafunded based on the remainder of the course fees paid & the following refund schedule:

--

Below is a simplified Refund Schedule for Open Campus courses:


Part of Term 1

01/21/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 2/3/2020 | 100% refund

Withdrawal 2/4/2020 | 2/9/2020 | 75% refund

Withdrawal 2/10/2020 | 2/16/2020 | 50% refund

Withdrawal 2/17/2020 | 2/23/2020 | 25% refund

Withdrawal 02/24/2020 | 5/11/2020 | 0% refund

 

Part of Term 2

01/27/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 2/9/2020 | 100% refund

Withdrawal 2/10/2020 | 2/16/2020 | 75% refund

Withdrawal 2/17/2020 | 2/23/2020 | 50% refund

Withdrawal 02/24/2020 | 3/1/2020 | 25% refund

Withdrawal 03/02/2020 | 5/11/2020 | 0% refund

 

Part of Term 3

02/03/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 2/16/2020 | 100% refund

Withdrawal 2/17/2020 | 2/23/2020 | 75% refund

Withdrawal 02/24/2020 | 3/1/2020 | 50% refund

Withdrawal 03/02/2020 | 3/8/2020 | 25% refund

Withdrawal 03/09/2020 | 05/11/2020 | 0% refund

 

Part of Term 4

02/10/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 2/23/2020 100% refund

Withdrawal 02/24/2020 | 3/1/2020 | 75% refund

Withdrawal 03/02/2020 | 3/8/2020 | 50% refund

Withdrawal 03/09/2020 | 3/15/2020 | 25% refund

Withdrawal 03/16/2020 | 05/11/2020 | 0% refund

 

Part of Term 5

02/18/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 3/2/2020 | 100% refund

Withdrawal 03/03/2020 | 3/8/2020 | 75% refund

Withdrawal 03/09/2020 | 3/15/2020 | 50% refund

Withdrawal 03/16/2020 | 3/22/2020 | 25% refund

Withdrawal 03/23/2020 | 04/19/2020 | 0% refund

 

Part of Term 7

03/02/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 3/8/2020 | 100% refund

Withdrawal 3/9/2020 | 3/15/2020 | 50% refund

Withdrawal 3/16/2020 | 3/22/2020 | 25% refund

Withdrawal 03/23/2020 | 4/19/2020 | 0% refund


Part of Term 9

01/06/20 to 03/29/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/17/2019 1/12/2020 100% refund

Withdrawal 1/13/2020 | 1/19/2020 | 75% refund

Withdrawal 1/20/2020 | 1/26/2020 | 50% refund

Withdrawal 1/27/2020 | 2/2/2020 | 25% refund

Withdrawal 02/03/2020 | 3/29/2020 | 0% refund

 

Part of Term 10

03/23/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 3/28/2020 |100% refund

Withdrawal 3/29/2020 | 4/3/2020 | 50% refund

Withdrawal 4/4/2020 | 4/9/2020 | 25% refund

Withdrawal 4/10/2020 | 4/26/2020 | 0% refund

 

Part of Term 15

01/20/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/17/2019 | 2/2/2020 | 100% refund

Withdrawal 2/3/2020 | 2/9/2020 | 75% refund

Withdrawal 2/10/2020 | 2/16/2020 | 50% refund

Withdrawal 2/17/2020 | 2/23/2020 | 25% refund

Withdrawal 02/24/2020 | 5/11/2020 | 0% refund

 

Part of Term 20

01/21/20 to 03/02/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 1/25/2020 | 100% refund

Withdrawal 1/26/2020 | 1/30/2020 | 50% refund

Withdrawal 1/31/2020 | 2/4/2020 | 25% refund

Withdrawal 2/5/2020 | 2/16/2020 | 0% refund

 

Part of Term 21

03/02/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 3/8/2020 | 100% refund

Withdrawal 3/9/2020 | 3/15/2020 | 50% refund

Withdrawal 3/16/2020 | 3/22/2020 | 25% refund

Withdrawal 3/23/2020 | 5/11/2020 | 0% refund

 

Part of Term 23

1/2/20 - 1/20/20

Refund Start Date | Refund End Date | Tuition Refund % 

 Drop 10/31/2019 | 1/3/2020 | 100% refund

Withdrawal 1/4/2020 | 1/5/2020 | 50% refund

Withdrawal 1/6/2020 | 1/7/2020 | 25% refund

Withdrawal 1/8/2020 | 1/20/2020 | 0% refund

 

Part of Term 41

1/27/20 to 5/3/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 2/2/2020 | 100% refund

Withdrawal 2/3/2020 | 2/9/2020 | 75% refund

Withdrawal 2/10/2020 | 2/16/2020 | 50% refund

Withdrawal 2/17/2020 | 2/23/20 | 25% refund

Withdrawal 2/24/20 | 5/3/2020 | 0% refund

 

Part of Term 42

01/21/20 to 03/29/20

Refund Start Date | Refund End Date | Tuition Refund % 

 Drop 10/31/2019 | 1/26/2020 | 100% refund

Withdrawal 1/27/2020 | 2/2/2020 | 50% refund

Withdrawal 2/3/2020 | 2/9/2020 | 25% refund

Withdrawal 2/10/2020 | 3/29/2020 | 0% refund

 

Part of Term 43

02/04/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund %  

Drop 10/31/2019 | /9/2020 | 100% refund

Withdrawal 2/10/2020 | 2/16/2020 | 75% refund

Withdrawal 2/17/2020 | 2/23/2020 | 50% refund

Withdrawal 2/24/2020 | 3/1/2020 | 25% refund

Withdrawal 03/02/2020 | 5/11/2020 | 0% refund

 

Part of Term 44

01/21/20 to 04/05/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 1/26/2020 | 100% refund

Withdrawal 1/27/2020 | 2/1/2020 | 75% refund

Withdrawal 2/2/2020 | 2/7/2020 | 50% refund

Withdrawal 2/8/2020 | 2/13/2020 | 25% refund

Withdrawal 2/14/2020 | 4/5/2020 | 0% refund

 

Part of Term 45

02/03/20 to 04/20/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 2/9/2020 | 100% refund

Withdrawal 2/10/2020 | 2/16/2020 | 75% refund

Withdrawal 2/17/2020 | 2/23/2020 | 50% refund

Withdrawal 2/24/2020 | 3/1/2020 | 25% refund

Withdrawal 3/2/2020 | 4/20/2020 | 0% refund

 

Part of Term 47

02/03/20 to 05/03/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 2/9/2020 | 100% refund

Withdrawal 2/10/2020 | 2/16/2020 | 75% refund

Withdrawal 2/17/2020 | 2/23/2020 | 50% refund

Withdrawal 2/24/2020 | 3/1/2020 | 25% refund

Withdrawal 3/2/2020 | 5/3/2020 | 0% refund

 

Part of Term 61

01/24/20 to 02/22/20

Refund Start Date | Refund End Date | Tuition Refund % 

Drop 10/31/2019 | 1/26/2020 | 100% refund

Withdrawal 1/27/2020 | 1/29/2020 | 50% refund

Withdrawal 1/30/2020 | 02/01/2020 | 25% refund

Withdrawal 02/02/2020 | 02/22/2020 | 0% refund

 

Part of Term 62

02/23/20 to 04/04/20

 Refund Start Date | Refund End Date | Tuition Refund % 

 Drop 10/31/2019 | 2/27/2020 | 100% refund

Withdrawal 2/28/2020 | 3/3/2020 | 50% refund

Withdrawal 3/4/2020 | 3/8/2020 | 25% refund

Withdrawal 3/9/2020 | 4/4/2020 | 0% refund

  

Part of Term 63

04/05/20 to 05/11/20

Refund Start Date | Refund End Date | Tuition Refund % 

 Drop 10/31/2019 | 4/8/2020 | 100% refund

Withdrawal 4/9/2020 | 4/12/2020 | 50% refund

Withdrawal

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