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Product Marketing Fundamentals

  • All levels
  • 18 and older
  • $55
  • Mentor-guided, online class
  • 3 hours

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  • $55
  • Mentor-guided, online class
  • 3 hours

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Class Description

Description

What you'll learn in this marketing class:

A great product will almost never receive the recognition it deserves without a solid product marketing strategy. What can you do to launch a product successfully? Suited for small business owners, marketers looking to expand their knowledge or anyone interested in learning more, this interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.

We'll cover:

  • Market and User Research (Quantitative and Qualitative)
  • Product Positioning by promoting its unique selling proposition (USP)
  • Launch Plan and Strategy include A/B testing
  • Post-Launch Surveys / Feedback Loops to continually refine your marketing strategy
  • User Engagement and leverage on the buzz in the Community

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection

Takeaways

  • Identify opportunities to add value as a product marketer
  • Define the value of customer research and how to design actionable research
  • Create and use positioning to differentiate your product and impact marketing objectives
  • Identify opportunities for strong product launches

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

This session will not be recorded, however slides will be shared following the class.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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