Web and Application UX Research (2 Days)

Learn effective user experience research methods for your projects.

Course Outcomes

• Learn how to leverage various user research methods to meet user needs in your product, website, or application.
• Get hands-on experience with user experience exercises to practice your user research skills.
• Dive into a step-by-step approach to usability testing, including how to create a research plan, conduct studies, analyze results, and make effective UX design recommendations.

Course Outline

1. Why User Research Matters
• Defining User Research
• Some Implications
2. Understanding UX Research Methodologies
• Methodologies Vs Methods
• Exploring Methods
• How To Apply Methods
• Behavioral Vs. Attitudinal And Qualitative Vs. Quantitative
• Attaining Research And Business Goals
• Defining Generative Vs. Evaluative Research
3. Reviewing UX Research Methods
• Applying Generative Vs. Evaluative Research
• Generative Methods
• Discussion: Interviews, Ethnography, Focus Groups
• Observation: Contextual Inquiry, Ethnography
• Participatory Design: Paper Prototyping, Storyboarding, Affinity Diagramming, Journey Mapping, And Collaging
• Information Architecture: Card Sorting, Tree Testing
• Evaluative Methods
• In-Lab Usability Testing Vs Remote Usability Testing
• Moderated: Usability Testing, Eye Tracking
• Unmoderated: Usability Testing, First Click Testing, 5 Second Test, Analytics
• Social Monitoring: Surveys, Social Media/Listening, Customer Feedback
• Comparative Evaluations: A/B Testing, Benchmark Testing
4. Determining the Right Setup
• Influencers
• Primary: Cost, Time
• Secondary: Context of Use, Number of Participants and Statistics, Method Approach, Evaluation Setting, Testing Format
5. UX Research Plan
• Preparation
• High Level Overview
• Defining Scope with Problem, Hypothesis and Metrics
• The Test Script (Or Moderator’s Guide)
• Plan Sections
• Title
• Author & Stakeholders
• Date
• Background
• Goals
• Research Questions
• Methodology
• Participants
• Schedule
6. Recruiting Participants
• Overview
• Number of Participants
• Drafting Participant Screener
7. Conducting a Usability Test
• Roles
• Test Setup
• Facilitation Best Practices
8. UX Research Exercises
• Card Sort
• Tree Testing
• First Click Testing
• 5 Second Test
• Moderated Usability Testing

We offer individual and bundled course pricing. (This course is an individual offer.)

Bundled pricing is the discount pricing you get for buying all 3 courses (Total of 5 days) <please click here>). It includes lower course pricing, free certification exam, and free shipping of course materials!