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Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that "content is king" and it's more important than ever. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, and how to track and analyze all of your content marketing efforts...
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or an interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to...
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