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Instructor: Freddie Blicher

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Digital Marketing: Key Concepts and Metrics

General Assembly @ Online Class Livestream, Atlanta, GA

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways: Overview of...

(2637) Beginner 18 and older

Google Analytics Bootcamp

General Assembly

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behaviour and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Please note: This workshop is highly interactive with group activities and discussions throughout. To participate you will need to: Have your camera turned on for the entire session...

(2637) All levels 18 and older
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