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Instructor: Magen Allen

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2-Day Social Media Bootcamp

General Assembly

Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social? Topics to...

(2637) All levels 18 and older

Content Marketing 1-Day Fundamentals Course

General Assembly

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that "content is king" and it's more important than ever. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, and how to track and analyze all of your content marketing efforts...

(2637) Beginner 18 and older

Social Media Bootcamp

General Assembly @ Remote Online , Denver, CO

This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Takeaways Understand what types of social media platforms are available and how...

(2637) Beginner 18 and older
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Social Media Monitoring & Analytics: How, What, & Why

General Assembly

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence.  This class will cover the basics of understanding social metrics, their importance and how...

(2637) All levels 18 and older

Digital Marketing 1-Day Fundamentals Course

General Assembly

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business and effectively connect with customers as a digital marketer. This 6-hourDigital Marketing 1-Day...

(2637) All levels 18 and older

Social Media Strategy for Nonprofits

General Assembly

Capture your audiences on social media by gaining a key understanding of the differences across all social platforms and how to best use each. In this workshop we’ll discuss audience types, engagement rates, content strategy, social media mapping, and other key factors to making your platforms stand out from the crowd. Takeaways You’ll walk away with free resources, knowledge on how to design and obtain high-quality content, and ideas for...

(2637) All levels 18 and older
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