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Instructor: Nicole Solis-Sison
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2-Day Social Media Bootcamp
Whether you have experience in social media or are looking to get started for the first time, this workshop will put you on the fast track to honing your social media skills. In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Are you ready to learn the tricks, tips and techniques businesses are using to build brands and sell more on social? Topics to...
Grow Your Business with Influencer Marketing
General Assembly @ 1520 2nd St, Santa Monica, CA
Whether you work in marketing, PR, or at a startup, this class will teach you how to work with influencers to achieve your marketing goals. You will learn everything from how to identify key digital influencers and bloggers in the industry to how to run effective campaigns with them. Furthermore, you will learn best practices for how to approach influencers and how to measure performance of influencer campaigns. Takeaways: Areas covered will...
Social Media Monitoring & Analytics: How, What, & Why
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how...
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Content Strategy 101
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
Intro to Content Strategy
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or an interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to...
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