Kimberly Rust & Abhijit Rai

Teaches at General Assembly

Kim Rust is a technology, digital marketing, and mobile app strategy consultant at Rustcraft Digital. Her expertise is rooted in the retail industry but also includes real estate, hospitality, and non-profit. Retail experience includes delivering in-store, online and mobile customer experiences that drive revenue and enhance loyalty for Estee Lauder, The North Face, bebe, Express, and Best Buy. She brings big company and start-up experience to the classroom; she worked for Macy’s in buying and marketing capacities as well as mobile tech start-up GPShopper in analytical, strategic, and leadership capacities. Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.

Abhijit Rai as a product manager and an entrepreneur, Abhijit enjoys the challenge of envisioning, creating and monetizing the products that people find useful. He sharpened his product management skills while working American Express and AAA and applied the skills to his own EdTech startup. He holds a masters in Computer Science from Texas Tech University and an MBA from Columbia University. If you find his name to be too difficult to pronounce, he also goes by the nickname - Abhi.

Reviews of Kimberly Rust & Abhijit Rai

(1 Review)
Meet Your Match: Intro To Product-Market Fit

Katherine D.

Attended: Meet Your Match: Intro To Product-Market Fit

Class was informative & interactive, would've liked them to dive more into real-world examples of product-market fits with more detail.

Classes taught by Kimberly Rust & Abhijit Rai

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