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E-Commerce Workshop

  • All levels
  • 18 and older
  • $65
  • 225 Bush St, San Francisco, CA
  • 3 hours

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  • $65
  • GA San Francisco @ 225 Bush St 5th Fl East Entrance, San Francisco, CA 94104
  • 3 hours
  • A computer will not be provided

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Class Description

Description

What you'll learn in this business training:

For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business.


Takeaways

  • Overview of the e-commerce landscape and current trends
  • Identifying emerging trends in the e-commerce space
  • Evaluating current content strategies of the e-commerce landscape
  • An understanding of basic e-commerce metrics and approaches to measure impact
  • Understanding the business model
  • Quick review of sourcing and inventory - dropship and fulfillment
  • Assessing effectiveness of marketing channels to acquire users and drive sales
  • Best practices for providing great user experience and customer service
  • An outline of a project for a specific content strategy or roadmap, UX feature, Product improvement or Assortment roadmap for an existing or fictional business in a team collaborative environment

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Have access to Google docs, a notebook, and pen. Come with ideas & inspiration! This workshop is best suited if you have an idea for an E-commerce business, digital landscape, content strategy or a product to focus on for development. This workshop functions as a practical seminar to brainstorm and apply ideas in small groups.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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General Assembly

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